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About J. Walter Thompson New York

For the past 150 years, JWT New York has been about marrying intelligent, sophisticated ideas to the technological innovations of the moment. As the headquarters of a global network of more than 10,000 people in 90 offices in more than 200 countries, we are indeed “worldmade”. Inspired by and of the world and taking those global insights and combining them with technology to deliver highly relevant communications across a wide array of platforms – paid, owned, co-created and earned -- for the brands that we serve.

We believe that brands today must be “smart brands” in that they must reinvent and reimagine themselves at the edges of the social/digital graph to meet the ever changing needs and expectations of individual users and communities in a closed-loop fashion so that they may adapt to fit the needs of individuals and not mass markets in as close to real time as possible.

In this ever-changing environment, our mission is to build creative platforms that combine the best of traditional, digital and below-the-line advertising in both paid and owned media; augment that with partnerships and co-creation with consumers and other brands; and complete the smart brand ecosystem through driving participation and evangelism through mobile and social media. We encourage the brands entrusted to our care to take risks, learn from the marketplace and reconfigure themselves to fit the meme and the moment. This is how smart brands gain increasingly cultural relevancy and iconic status. In shorthand being a smart brand is nothing more, nothing less than Do>Learn>Change. 

Latest News

J. Walter Thompson Innovation Group Releases The Future 100, A Forecast of Global Consumer Trends in 2016

The report features Superhuman Supernutrition, Tech Naturalism, Sportspitality, Un-tabooing, Womanhood, Orgasmic Meditation and Personal Bacterial Ecosystems


NEW YORK, NY (DEC. 3, 2015) — The Innovation Group, the trends forecasting consultancy of J. Walter Thompson Intelligence, today released its Future 100: Trends and Change to Watch in 2016 report, featuring original analysis and insights on the most dynamic trends in the year ahead.

In the second annual report, the 100 trends are categorized across 10 sectors, including Culture, Tech and Innovation, Brands and Marketing, and Lifestyle, exploring everything from Post-hipster Visual Irony and Sustainability Nagging to Cannabis Culture and Holographic Healthcare.

“In 2015, we’ve seen that consumers are joining the dots in multiple areas of their lifestyles, taking a holistic approach to brands and consumption, and we expect this to strengthen in 2016,” says Lucie Greene, Worldwide Director of the Innovation Group. “Diet, beauty, wellbeing, mind, body, fitness: all are viewed by the consumer as one big ecosystem to maintain. Brands, once judged on their desirability and products, are now being judged on their value systems, on whether they are innovators, on whether they are promising to change the world.”

As trends and innovation continue to change rapidly, The Future 100 report helps brands preview emerging trends and understand the cultural shifts that have inspired them, providing context for why these changes are happening, and analyzing what this means for brands who want to stay on the cutting edge of what engaged and informed global consumers care about.

Trend highlights from each sector include:

Culture

Un-tabooing Womanhood — Menstruation, leg and underarm hair, underwear hygiene, and various other previously taboo aspects of femininity are being unearthed and brought to the forefront by fourth-wave feminism, new women’s interest media, and a fresh string of outspoken heroes and blogs.

Tech and Innovation

Silicon Valley’s Next Frontier: Infrastructure — Public infrastructure is emerging as the latest grand utopian ambition for the tech elite, as Hyperloop Technologies advances its plans and Google builds new infrastructure for the wired city.

Travel and Hospitality

Cuba — Cuba’s tourism market is set to take off: Travelers are rushing to see the last of the old Cuba, even as brands are competing to be the first in on the promise of Cuba.

Brands and Marketing

Neuromarketing — A buzzword for years now in the agency world, neuromarketing is finally moving into the realm of serious science and yielding actionable predictive insights for brands and forcing more traditional market researchers to take note.

Food and Drink

Inhalable Cocktails –– This new exotic trend in cocktail culture is allowing drinkers to absorb alcohol via the eyes and respiratory system.

Beauty

Freckles — Part of fashion’s general celebration of all things redheaded, freckles are a must-have and with new products consumers add freckles where they don’t appear naturally, consumers are now celebrating individualism in all of its full-freckled glory.

Retail

Satellite Retail –– Retailers are turning to data gathered from satellites to track traffic to stores in real time.

Health

Stool Banking — Consumers are now storing samples of their personal bacterial ecosystems —also known as fecal matter — for future use in new medical treatments.

Lifestyle

Grow-with-You Toys — New toys enabled with artificial intelligence can respond to a child’s vocabulary, interests and other traits, and evolve along with the child as they grow.

Luxury

Extreme Dining — The latest dining experiences to entice luxury consumers are extreme, and about accessing remote, rare and theatrical settings amid the wonders of nature.

To access the full report, including all 100 trends, see the Trend Reports section of the newly relaunched JWTIntelligence.com. Find an executive summary of the report on the J. Walter Thompson Intelligence SlideShare.

ABOUT J. WALTER THOMPSON COMPANY

J. Walter Thompson Company was founded in 1864 and has been making pioneering solutions that build enduring brands and business for more than 150 years. Today under the leadership of Global CEO Gustavo Martinez, the company has evolved to include several global networks including J. Walter Thompson Worldwide, Mirum and Colloquial.

ABOUT THE INNOVATION GROUP

The Innovation Group is J. Walter Thompson’s futurism, research and innovation unit. It charts emerging and future global trends, consumer change and innovation patterns — translating these into insight for brands. It offers a suite of consultancy services, including bespoke research, presentations, co-branded reports and workshops. It is also active in innovation, partnering with brands to activate future trends within their framework and execute new products and concepts.

The Innovation Group is part of J. Walter Thompson Intelligence, a platform for global research, innovation and data analytics at J. Walter Thompson Company. It houses three key in-house practices: SONAR™, Analytics and the Innovation Group. For more information, please visit www.jwtintelligence.com and follow us @JWTIntelligence.


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