| Last summer to promote the theatrical release of the Simpsons Movie, a dozen 7-Eleven convenience stores were temporarily -- and radically -- made over into Kwik-E-Marts, the fictional store of The Simpsons cartoon lore. Each participating store was transformed, inside and out. It became a public relations bonanza with long lines of fans creating a run on the stores, many waiting hours to buy limited-edition promotional merchandise.
Products sold in the stores were replaced with ones created to mirror the fictional goods featured in the The Simpsons, such as KrustyO's cereal, a product endorsed by the show's popular clown. Life-sized cutouts of the movie's characters adorned the aisles in addition to the packaging of the never-before sold items on the shelves. Over a millio |
|
| Title | The Simpsons |
| Agency | TracyLocke |
| Campaign | The Simpsons - 7-Eleven |
| Advertiser | 7-Eleven |
| Brand | 7-Eleven |
| Posted | January 2008 |
| Product | Subscribers Only |
| Business Sector | Subscribers Only |
| Result | Subscribers Only |
| Media Type | Case Study |
| Length | |
| Market | Subscribers Only |
Related Ads
Other Ads From This Campaign
Latest Ads
