TitleMeet The New Saturn
Campaign Meet The New Saturn
Advertiser Saturn Corp.
Brand Saturn

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Business SectorSubscribers Only
TaglineSubscribers Only
Type Television
MarketSubscribers Only

About Deutsch

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The Key of D rocks Karaoke for a Cause

I became a Deutscher only two months prior to joining the Key of D, Deutsch’s karaoke team for the Advertising Age sponsored “Karaoke for a Cause” charity event during Advertising Week. I thought it would be great way to make new friends and learn more about what it means to be a Deutscher. I found out quickly.

During one of our first practices, bandmate Rakesh Talwar suggested we get up and sing a favorite song of ours. He thought this would be a great way for us to get acquainted and more comfortable with one another. I think he just wanted to serenade us with his smooth voice. I was definitely nervous, but stepped up and sang the Spice Girls’ “Wannabe.” After completely embarrassing myself, I knew that if these people can politely sit there and listen to my scary Scary Spice impression, this was a unique group of people and one I most definitely was proud to apart of.

Somehow we found a way in between client meetings and tight deadlines to make time to deck ourselves out in boas, ridiculous hats and sing our hearts out to “Hey Ya” by Outkast. We weren’t able to practice much, but we worked together to get it done and have fun while doing it.

Then time had come for our big premier. We walked over to Advertising Age and Trade Desk’s Karaoke for Cause all while singing in the New York City streets dressed in hot Deutsch orange suspenders. When we arrived, you could feel the energy. Not only because we were high off our barista’s cappuccinos, but because everyone in the room was ready to rock for a great cause.

Our fellow Deutschers stood in front of the stage and cheered us on as if they were our parents seeing us achieve our life-long dreams. The support and confidence was incredible. We rallied the group, got in our places and absolutely killed it. While performing, we didn’t care about what other agencies were thinking about us. We were just having the time of our lives and – most importantly – doing it together.

The Key of D’s road to karaoke stardom is one we all have agreed we are going to continue and felt genuinely fulfilled to be apart of it. Even though we didn’t win the grand prize for our charity, MyMusicRx, we had fun and became great Deutsch teammates with some pretty damn good voices and dance moves.

Missed the show? Check it out here!

Long live the #KeyofD!


And a BIG shout out to our amazingly supportive group manager, Vince Tacchi. We couldn’t have done it without you!

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