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UNITED STATES
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| Happiness from a Grilled Cheese Sandwich
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A Natural Choice Over Natural Cheese
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GRILLED CHEESE, ANIMATION, COMFORT FOOD, MYSPACE, AD CONTEST
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Kraft Singles Case Study
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Kraft
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SapientNitro
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Kraft American Singles cheese faced fading sales and needed a way to communicate a major benefit of its processed cheese product: it melts better than natural cheese. Focusing on the joys found in an American classic, the grilled cheese sandwich, Kraft invited animators to create 15-second animations to expr
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AUSTRALIA
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| An Hour for Energy Awareness
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Turning City Lights Off Down Under Puts Spotlight on Global Warming
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ENERGY CONSERVATION, GLOBAL WARMING, PUBLIC AWARENESS
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Earth Hour (305 sec)
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WWF
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| AGENCY :
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Leo Burnett Sydney
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Update: Earth Hour 2009 was from 8:30 pm to 9:30 pm local time, March 28, 2009. Over 85 countries and 4,000 cities joined the effort. One first-time participant in 2009 was the United Nations HQ in New York City.
The city of Sydney, Australia, partnered with the World Wildlife Fund to heighten con
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SOUTH AFRICA
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| An iPod's Humanitarian Message
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Group Partners with Apple to Help African Orphans
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PUBLIC AWARENESS CAMPAIGN,HELPING ORPHANS, PACKAGING INSERT, EMBEDDED VIDEO, STORYTELLING, IPOD
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iPod Baby
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Tomorrow Trust
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TBWA\Hunt\Lascaris
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Tomorrow Trust, an organization which seeks to help children orphaned by HIV/AIDS, worked with Apple to create a custom package for iPod Nanos and developed a partnership which allowed them to share in the profits. The organization also created a book called "A Mother's Legacy" which featured stories about t
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