#liveincannes

Fred Raillard (Fred & Farid)

Fred Raillard, Creative CEO Co-Founder Fred & Farid, talks with Mark Tungate about luxury communication, Cannes and advertising in China

 

Fred Raillard started his career as a strategic planner before moving to the creative department. He worked with Farid for agencies like BETC, BDDP, Leo Burnett and CLM BBDO before moving to BBH, then Goodby & Silverstein. He co-founded Marcel with Farid Mokart and then FFL Group, which has since become Fred & Farid.

He talks about his career, China, Cannes and specifically #maplaceestdanslasalle campaign, and also about luxury brands.

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