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July 23, 2014


Branded entertainment agency, Brand Arc, has opened a New York office, and tapped Kevin F. McAuliffe as managing director. The founder of Universal Television Networks' branded entertainment practice, McAuliffe introduced the business model to NBC Universal when the two companies merged in …

Account Moves

July 23, 2014


Following a review, Zimmerman Advertising was named online and traditional media planning and buying agency of record for Los-Angeles-based Lucky Brand, a manufacturer of men and women's denim, fashion and accessories. In addition to media planning and buying duties, Zimmerman's zSocial uni…

Agencies

July 23, 2014


Omnicom's DAS acquires piece of Brazil's In Press. Read more: http://goo.gl/uZRWyo

Industry

July 23, 2014


B2B marketing platform Bizo, which has an office in Westford, Mass., has been acquired by LinkedIn for $175 million. Read more: http://goo.gl/eBC7pf

Account Moves

July 22, 2014


Y&R Singapore has been appointed as the Agency of Record for Land Rover as the luxury SUV brand readies for a significant brand push into Southeast Asia. Read more: http://goo.gl/5nXogU