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Account Moves

October 30, 2014


Adam & Eve/DDB has landed the UK advertising account for the Heineken-owned beer brand Desperados. Read more: http://goo.gl/zFTSmX

People

October 30, 2014


Abbott Mead Vickers BBDO is launching a retail unit, AMV Red, and has appointed the AIS London founder Steve Stretton as a ­creative partner to run it. Read more: http://goo.gl/WCVGys

Reviews

October 29, 2014


Bloomin' Brands, the parent company of Outback Steakhouse, is reviewing its media planning and buying business. Read more: http://goo.gl/A09N7C

Agencies

October 29, 2014


Publicis Groupe has acquired RUN, a real-time data management and multi-channel programmatic buying platform with mobile capabilities, enabling marketers to execute data-driven campaigns. Read more: http://goo.gl/VfSkuj

Account Moves

October 29, 2014


Proctor and Gamble has awarded MediaCom its digital business in Latin America and the Caribbean - with the exception of Brazil - in a deal estimated to be worth over $50m annually. Read more: http://goo.gl/3PDRFu Carlsberg, the Danish brewer, has appointed the Paris-based agency CLM BBD…