News

All

How Sheryl Sandberg Is Turning Feminism Into a Tech Brand

March 6, 2015


With a new campaign directed at men, the organization Sheryl Sandberg founded is conquering a new market. But if that's feminism, what does feminism mean now? Read more: http://bloom.bg/1AONC4s

Droga5 Wins Toyota Scion Launch

March 6, 2015


Today we can confirm that Droga5 has extended its recent move into the auto sector by winning creative duties for Toyota’s Scion brand. The agency scored headlines over the summer after Toyota bypassed global AOR Saatchi & Saatchi to assign Droga the task of introducing its fuel c…

Samsung Mobile CMO Todd Pendleton Is Leaving the Company

March 6, 2015


Todd Pendleton, the former CMO of Samsung Telecommunications America and newly appointed chief creative officer of the company's consolidated U.S. business is leaving the company, Ad Age has learned. Mr. Pendleton joined Samsung in 2011 and launched the "Next Big Thing" campaign. The brash …

GroupM Responds to Industry Rebate Allegations

March 6, 2015


GroupM's response to allegations by ad veteran Jon Mandel of industry-wide secret rebates in the U.S. has come swift and strong. "In the U.S., rebates or other forms of hidden revenue are not part of GroupM's trading relationships with vendors," said Rob Norman, chief digital officer at WPP'…

OMD International appoints Scott Kimberley as Managing Partner

March 5, 2015


OMD has appointed Scott Kimberley as Managing Partner of OMD International, OMD’s specialist unit that manages multi-national client assignments, based out of Singapore. In this role, Mr Kimberley will lead the OMD International team that manages OMD’s key global and regional cl…