2015 Inductees to the Marketing Hall of Fame

March 4, 2015

The American Marketing Association, NY Chapter today announced four practitioners responsible for outstanding contributions to the field of marketing as 2015 inductees to its Marketing Hall of Fame®: Shelly Lazarus, chairman emeritus, Ogilvy & Mather; Yvon Chouinard, founder, Patagon…

Former RAPP, CP+B Executives to Lead Doner LA

March 4, 2015

MDC’s Doner announced plans to expand its Los Angeles office beginning with the appointment of two new executives: ECD Jason Gaboriau and Managing Director Zihla Salinas (both of whom will also hold the executive vice president title). Gaboriau, who was a member of the post-Bogusky tea…

New York Festivals World’s Best Advertising Presents The 2015 Executive Jury

March 4, 2015

New York, NY – March 2, 2015: New York Festivals International Advertising Awards® competition announced the 2015 Executive Jury. For the fifth consecutive year, New York Festivals has assembled the most prominent chief creative officers and executive creative directors from the wo…

There's No Direct Translation for Target's Latest Effort Aimed at Hispanics

March 4, 2015

The Effort Depicts Terms and Moments Unique to Spanish Cultures Target aims to deepen its relationship with Hispanic consumers through a new ad campaign launching on March 8. Called "Sin Traducción," or "without translation," the push highlights Spanish terms and moments that have no…

New Cannes Lions award tackles gender bias

March 3, 2015

The Glass Lion: The Lion for Change will be overseen by Cindy Gallop and backed by Sheryl Sandberg's Cannes Lions has launched the Glass Lion: The Lion for Change, an award for work that challenges gender bias. It is backed by, an organisation founded by Sheryl Sandberg…