News

Account Moves

Account Moves

May 23, 2013
  • Freesat, the satellite TV service, has appointed Now to handle its ad account.
  • Abbott Mead Vickers BBDO has won a pitch to create a campaign to boost sales of low-emission cars.
  • Sage by Heston Blumenthal, a new range of appliances from the celebrity chef, has appointed MBA to handle its UK advertising account.

Account Moves

May 22, 2013
  • Amazon has moved its global media account into Interpublic Group agency Initiative, after a final pitch against incumbent Mindshare and its sister Group M agency, MediaCom.
  • Jamie's Italian, the Jamie Oliver restaurant group, has hired Karmarama as its first advertising agency, after a three-way pitch against Antidote and CheethamBell JWT.

Account Moves

May 21, 2013
  • The American Frozen Food Institute selected IPG’s McCann Erickson, GolinHarris and Casanova Pendrill to develop a national consumer campaign on behalf of the newly formed Frozen Food Roundtable. McCann will lead the advertising and integrated team of sister agencies GolinHarris for public relations and Casanova Pendrill for Hispanic communications.
  • Empower MediaMarketing was named media agency of record for The Gorilla Glue Company.
  • Evok Advertising and Design was named agency of record for the Ocala/Marion County Visitors and Convention Bureau. Evok will be responsible for overall advertising and marketing including brand development, strategy and planning, public relations, social media and digital and traditional advertising.
  • Late July Organic Snacks tapped Haberman to handle its social marketing and 2013 campaign chores.
  • Sunrise MarketPlace has chosen Emcee Design as its design agency of record.
  • John Lewis has appointed Proximity to work on its customer relationship management campaigns, after a pitch.
  • Housing and homeless charity Shelter has appointed Chameleon to work across its online giving platforms.
  • Cramer-Krasselt beats the odds to keep Porsche.

Account Moves

May 20, 2013
  • Goodstuff Communications has picked up the UK media planning and buying business for Diesel TimeFrames, a joint venture between Fossil Watches and Diesel, after a pitch against incumbent Mindshare.
  • The7Stars has been appointed to revive HMV's fortunes and refocus the retailer's marketing on music and film, after it was rescued from administration in April.
  • TripAdvisor hires shops for its first offline campaign.
  • Deep Focus snares Nespresso, nabs BBDO creative exec.
  • Draftfcb wins California Nature Conservancy.

Account Moves

May 17, 2013
  • Engine's WCRS has won the pan-European ad account for Betfair, after a four-way pitch involving WCRS, Bartle Bogle Hegarty and M&C Saatchi.
  • Sudocrem, the nappy rash cream brand, has appointed independent advertising agency The Minimart to its £3m UK ad account as it looks to expand the brand.