- Absolut is to appoint Sid Lee to its global advertising business after a pitch, in a move which threatens TBWA's 30-plus-year relationship with the brand.
- Grey London has been handed a global advertising brief from GlaxoSmithKline to create a corporate "masterbrand" campaign for the pharmaceuticals and FMCG giant following a shoot-out against TBWA\London.
- MediaCom has been appointed to the £2m media planning and buying account for News Corporation-owned book publisher Harper Collins.
- Jack Wills, the clothing brand, has appointed CHI Group agencies The Social Practice, M/Six and CHI & Partners to its global account after a competitive pitch.
- Arena Media has won the £3m media account for Swiss herbal sweet brand Ricola following a pitch against three other undisclosed agencies.
- Carmichael Lynch wins Tempur-Pedic.
- Razorfish wins Target.com work.
Tags: Absolut, Sid Lee, TBWA\Chiat\Day NY, Grey London, Team GSK, GlaxoSmithKline, TBWA\London, Brand Union, MediaCom, OMD, Harper Collins, Jack Wills, The Social Practice, M/Six, CHI & Partners, pitches, Arena Media, Ricola, Tempur-Pedic, Carmichael Lynch, Target.com, Target Corporation, Razorfish, SapientNitro
Category: Account Moves