- Maxus has won the £21m media planning and buying account for Associated British Foods' grocery arm, snatching the business from incumbent ZenithOptimedia in a competitive review that also included MPG Media Contacts.
- Mini, the BMW-owned car marque, has consolidated its integrated account into Iris.
- Initiative has been awarded the media account for over-the-counter healthcare company Omega Pharma in Central and Eastern Europe and the Nordics, incorporating 18 markets.
Tags: Associated British Foods, ABF, Maxus, reviews, ZenithOptimedia, MPG Media Contacts, Iris, BMW, Mini, Initiative, Omega Pharma
Category: Account Moves