- HTC, the smartphone company, has parted ways with Mother, the incumbent on its estimated £100m global ad business, moving its advertising in-house.
- Fairtrade International has appointed Inferno to handle its global advertising account.
- Avios, the travel loyalty programme previously known as Airmiles, has appointed MBA to handle its direct marketing and digital account.
- Europcar, the global car hire company, has appointed MediaVest to its global search engine marketing (SEM) and display account after a competitive pitch.
Tags: HTC, Mother, in-house, Fairtrade International, Inferno, Avios, MBA, MediaVest, Europcar, pitches
Category: Account Moves