• General Mills has appointed Incahoots, the new independent agency, to handle the integrated activity for its Nature Valley brand after a competitive three-way pitch.

Read more: http://bit.ly/17lmyR3

  • Carmichael Lynch gets Tempur-Pedic media.
Read more: http://bit.ly/11yjJen

Tags: start-up, Nature Valley, General Mills, Incahoots, Work Club, pitches, reviews, Debbie Simmons, The Big Kick, Carmichael Lynch, media, Tempur-Pedic, Universal Media, Detroit

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