- MediaCom has retained the media planning and buying account for its second-biggest UK client, Direct Line Group, after a three-way pitch.
- ZenithOptimedia has won the European media planning and buying account for Bacardi-Martini, after a four-way competitive pitch.
- SCA, the owner of Bodyform and Plenty, has consolidated its global ad account into BBDO and Publicis Worldwide and moved its global media planning and buying into ZenithOptimedia.
Tags: Direct Line Group, MediaCom, GroupM, pitches, ZenithOptimedia, Bacardi-Martini, SCA, Bodyform, Plenty, BBDO, Publicis, ZenithOptimedia
Category: Account Moves