• MediaCom has retained the media planning and buying account for its second-biggest UK client, Direct Line Group, after a three-way pitch.
Read more: http://bit.ly/17tYjvk
  • ZenithOptimedia has won the European media planning and buying account for Bacardi-Martini, after a four-way competitive pitch.
Read more: http://bit.ly/16Y561r
  • SCA, the owner of Bodyform and Plenty, has consolidated its global ad account into BBDO and Publicis Worldwide and moved its global media planning and buying into ZenithOptimedia.
Read more: http://bit.ly/15AtJV5

Tags: Direct Line Group, MediaCom, GroupM, pitches, ZenithOptimedia, Bacardi-Martini, SCA, Bodyform, Plenty, BBDO, Publicis, ZenithOptimedia

Category: Account Moves

Accounts in Review

See more