- Premier Foods, the owner of Bisto, Hovis and Mr Kipling, will be forced to rethink its £20 million media account after the incumbent, StarcomMediaVest Group, resigned the business.
- Netflix, the online video-on-demand service, has hired Fallon to work on its creative account in Europe ahead of a planned major advertising campaign.
- Guinness World Records, the global authority on record-breaking achievements, has appointed Brandhouse to overhaul its brand strategy ahead of its 60th anniversary next year.
- Sony Corporation has hired Isobar UK to run creative global activation of its Fifa World Cup 2014 sponsorship in the run-up to the tournament in Brazil next summer.
- TBWA wins BNY Mellon's global account.
- Droga5 outstrips Martin to win Chobani.
- Atkins picks new agency as the diet brand plots comeback.
- Wieden & Kennedy wins TurboTax media-buying and planning duties.
Tags: SMG, StarcomMediaVest Group, Premier Foods, Bisto, Hovis, Mr Kipling, Netflix, Fallon London, Mother, VCCP, Brandhouse, Guinness World Records, Sony Corporation, Fifa World Cup 2014, Isobar UK, pitches, BNY Mellon, Omnicom Group, TBWA, pitches, Chobani, Droga5, The Martin Agency, Bartle Bogle Hegarty, BBH, Wieden + Kennedy, W+K, W&K, Wieden & Kennedy, incumbent, Boathouse, PR, public relations, Weber Shandwick, Fleishman Hillard, Atkins Nutritionals, Lowe Campbell Ewald, Goodness Mfg., TurboTax , media buying and planning, Initiative