- After ATL mandate, BBDO Guerrero to handle digital biz for J&J brands.
- Blue Cross, the animal charity, has hired M&C Saatchi Group to its integrated account following a completive pitch process.
- Mindshare has won the UK and Ireland media account for health and beauty AS Watson, which includes the media planning and buying for Superdrug and The Perfume Shop, from incumbent ZenithOptimedia.
- Arena has won the £3 million media account for All Leisure Group after a pitch process believed to involve the two incumbents Carat Manchester and Equi=media.
Tags: Johnson & Johnson, J&J, BBDO Guerrero, Modess , digital, Blue Cross, M&C Saatchi Group, pitches, Walker Media, AS Watson, Mindshare, Superdrug, The Perfume Shop, incumbent, ZenithOptimedia, All Leisure Group, pitches, Arena, Carat Manchester, Equi=media, ALG
Category: Account Moves