- Initiative & Carat added to RB’s global roster along with Havas Media & ZO.
- Zicam, an over-the-counter cold remedy and allergy brand owned by Matrixx Initiatives, named New York-based Protagonist, as agency of record to handle its traditional, digital, experiential and social marketing work. Grok, a New York-based boutique agency, previously handled the account. Zicam spent $23.4 million on measured media in 2012 and $4 million between January and September of 2013, per Kantar Media.
Tags: Reckitt Benckiser, RB, Initiative, Carat, Havas Media & ZO, IPG Mediabrands, Aegis Media, ZenithOptimedia, Publicis Groupe, Zicam, Matrixx Initiatives, Protagonist, Grok, Kantar Media