- Selfridges has appointed Clive Reeves Public Relations to support its Birmingham store following a competitive four-agency pitch.
- Direct Line has appointed Saatchi & Saatchi to its £46 million ad account, ending its relationship with M&C Saatchi.
- The British Heart Foundation has appointed DLKW Lowe to handle its integrated marketing account.
- Shopper engagement agency Shoptology, part of the Project: WorldWide agency network, has been named agency of record for Mozido, a platform for mobile payment, shopping and marketing solutions that also provides real-time customer behavior analytics. The appointment comes following a review. Shoptology will provide brand development and marketing chores that position Mozido as a global leader in the mobile payments category.
Tags: Shoptology, Project: WorldWide, AOR, agency of record, Mozido, reviews, M&C Saatchi, S&S, Saatchi & Saatchi, Direct Line, The British Heart Foundation, DLKW Lowe, IPG, Interpublic Group of Cos., Grey London, Publicis
Category: Account Moves