- WPP's Mindshare has won the £12 million pan-European media planning and buying account for Hertz, following a final pitch against IPG incumbent Initiative.
- Lucky Generals have won the advertising account for the online fashion retailer Secretsales.com, following a three-way pitch process.
- The Frameworks, a full-service branding agency based in London, Detroit and Tokyo, was named agency of record for Toshiba Tec Corporation, namely the Printing Solutions Operations business within the Global Solutions Business Group. Toshiba Tec Corporation is a provider of in-store retail, office, supply chain and inkjet business solutions. The Frameworks will develop global awareness and communications activities based on a new go-to-market B2B brand vision that was conceived by The Frameworks: Together Information. This isn't the first time The Frameworks has collaborated with Toshba Tec. In January of 2013, The Frameworks launched Together Commerce, a go-to-market B2B brand vision for Toshiba Global Commerce Solutions, the in-store retail solutions business of Toshiba Tec Corporation.
- Nail Communications was named advertising agency of record for the Mystic Aquarium and Sea Research Foundation. The agency will handle creative and content development for the Connecticut-based nonprofit. Mystic Aquarium is home to more than 300 species and an extensive collection of marine mammals, including New England's only beluga whales. Delaware-based Caspari McCormick previously handled the work. Mystic spent $392,000 on measured media in 2013, up from $275,000 spent in 2012, according to Kantar Media.
Tags: WPP, GroupM, Mindshare, media, Hertz, pitches, IPG, Interpublic Group of Cos., incumbent, Initiative, Dollar, Thrifty, Firefly, Omnicom, OMD, Lucky Generals, Secretsales.com, The Frameworks, AOR, agency of record, Toshiba Tec Corporation, Nail Communications, Mystic Aquarium and Sea Research Foundation, Kantar Media
Category: Account Moves