- Online auction and fixed-price transaction company eBay has added WPP's MediaCom and Omnicom's Goodby Silverstein to its global roster of agencies.
- Business software giant SAP said Tuesday that it has consolidated its global account for communications, advertising, media and other marketing services with Omnicom Group.
- The UK's largest group of garden centres, The Garden Centre Group, has appointed Now to handle its national rebrand.
- The content marketing agency Kameleon has been appointed by the sofa retailer Sofaworks as its lead strategic agency.
Tags: MediaCom, Goodby Silverstein, eBay, Omnicom, GroupM, WPP, SAP, BBDO, RAPP, PHD, Critical Mass, FleishmanHillard, Siegel + Gale, GMR, eg+ Worldwide, incumbent, rebrand, The Garden Centre Group, Now, briefs, Wyevale Garden Centres, Terra Firma