- McCann has won back creative duties for brand Coke in China, taking over from Leo Burnett.
- Former U.S. Vice President Al Gore and The Climate Reality Project have appointed a team of WPP agencies to create a global campaign designed to put pressure on world leaders to commit to meaningful carbon emission reductions.
- Manifest Digital, a digital agency with offices in St. Louis and Chicago, was named digital agency of record for Dymatize Nutrition. The agency will handle all digital marketing communications across Dymatize product lines: Dymatize Nutrition, Supreme Protein and Pursuit Rx. First work for Manifest will be developing all social media strategy and social media programs for Dymatize across various platforms including all brand websites, Facebook, Twitter and Instagram. Manifest will also work with Dymatize's traditional agencies to produce advertising creative. Dymatize Nutrition spent $2.8 million on measured media in 2013 and $2.1 million during the first quarter of 2014, according to Kantar Media.
Tags: Al Gore, The Climate Reality Project, WPP Group, GPY&R Sydney, JWT, Maxus, The Futures Company, PPR Australia, The Glover Park Group, Blue State Digital, VICE, digital, agency of record, Dymatize Nutrition, Manifest Digital, Kantar Media, Leo Burnett, Coke, Publicis Groupe, McCann Worldgroup, Coca-Cola Company