- Crayola,the kids’ crayons, paint, markers, colored pencils and chalk manufacturer, has assigned VML IM2.0 as its retainer-based digital marketing and e-commerce agency in China.
- Plan UK, the children's rights charity, has appointed Saatchi & Saatchi London to an integrated content brief.
- Cordlife has assigned its media mandate to Platinum Media, a Madison Media Group.
- Solve was named agency of record for Cascadian Farm, a division of General Mills. The agency has focused on helping the organic brand in its effort to support and sustain bees. First work from the agency is the Bee Friendlier movement, an initiative designed to educate and inform individuals to create healthier bee environments. In addition to the Bee Friendlier effort, Solve is working with Cascadian Farm on additional near-term marketing elements to bring further dimension to the overall program. Cascadian Farm spent $1.2 million on measured media in 2012 and had no media spend in 2013, according to Kantar Media.
Tags: Cordlife, Platinum Media, Madison Media Group, MMG, Crayola, digital, WPP, VML IM2.0, Y&R, briefs, Plan UK, S&S London, Saatchi & Saatchi, Publicis Groupe, Solve, GM, Cascadian Farm, General Mills, Kantar Media