- Reed.co.uk, the recruitment website, has appointed iCrossing to handle its paid media account and online creative strategy.
- Burson-Marsteller has been called in to manage media relations and social media for new yogurt brand Oykos.
- O'Charley's taps new shop for creative, media.
- Ogilvy joins Beam Inc.'s agency roster.
Tags: iCrossing, Reed.co.uk, Danone UK, Oykos, Burson-Marsteller, O'Charley's, Merkley + Partners, Doner, Beam Inc., WPP, Ogilvy & Mather, Pinnacle, O&M