October 19, 2012
- Gu, the premium desert brand, has appointed Iris as its first-ever brand activation agency, after it won a competitive pitch, thought to be against RPM and Brave.
- MediaCom has been awarded the media account for Arriva buses as part of a competitive pitch that knocked incumbent PHD off the business.
- Pfizer consolidates global creative duties at three holding companies.
- Macy's moves $500 million media account to Carat.
- Cutwater, S.F., wins fashion account.