March 19, 2013
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- Henri Lloyd, the clothing brand, has appointed ODD as its new creative lead and strategic agency partner for its lifestyle division.
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- Hometown London has picked up the advertising account for Maybourne Hotel Group, the company that owns Claridge's, the Connaught and the Berkeley.
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- RPA beats odds to keep Honda brand.
- Made Movement was named the agency of record for Fred natural spring water. The agency will produce all creative, targeting a younger, edgier demographic. The campaign will primarily focus on digital, social, and product innovation elements.
- VAYA Pharma, a research-based pharmaceutical company, selected Erwin Penland to develop a global brand strategy and platform.
- The Somerset on Grace Bay, a resort on Turks & Caicos beach, selected MP&A Digital & Advertising as its agency of record for North America.
- Rockfon, a subsidiary of Rockwool International and manufacturer of integrated ceiling solutions for the commercial market, hired Eric Mower + Associates Group B2B to launch its brand in North America. EMA will create a brand position, public relations campaign, digital and direct marketing components, sales support materials, and media strategy.
- Planit has been selected by the Baltimore Area Acura Dealers Association to develop and execute its Tier 2 strategic marketing campaign for the Baltimore area. The $1 million yearlong campaign, set to launch in April, will mix digital and social media initiatives with traditional broadcast marketing to drive leads to the association’s Maryland-based dealers. RPA previously handled the work.
- DARCARS Automotive Group, operator of more than 30 auto dealership franchises in the Metro D.C. area, selected RP3 Agency as its agency of record. The agency will handle digital, point-of-sale, radio, print and TV components.