Made Movement was named the agency of record for Fred natural spring water. The agency will produce all creative, targeting a younger, edgier demographic. The campaign will primarily focus on digital, social, and product innovation elements.
VAYA Pharma, a research-based pharmaceutical company, selected Erwin Penland to develop a global brand strategy and platform.
The Somerset on Grace Bay, a resort on Turks & Caicos beach, selected MP&A Digital & Advertising as its agency of record for North America.
Rockfon, a subsidiary of Rockwool International and manufacturer of integrated ceiling solutions for the commercial market, hired Eric Mower + Associates Group B2B to launch its brand in North America. EMA will create a brand position, public relations campaign, digital and direct marketing components, sales support materials, and media strategy.
Planit has been selected by the Baltimore Area Acura Dealers Association to develop and execute its Tier 2 strategic marketing campaign for the Baltimore area. The $1 million yearlong campaign, set to launch in April, will mix digital and social media initiatives with traditional broadcast marketing to drive leads to the association’s Maryland-based dealers. RPA previously handled the work.
DARCARS Automotive Group, operator of more than 30 auto dealership franchises in the Metro D.C. area, selected RP3 Agency as its agency of record. The agency will handle digital, point-of-sale, radio, print and TV components.