April 23, 2013
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- Johnny Fearless has won the pitch for Imperial War Museums' campaign to commemorate the 100th anniversary of the First World War.
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- Freedrinks has hired Enter and Walker Media to its creative and media accounts respectively, as part of the drinks company's £8m of support for the Zeo range of soft drinks.
- Morgans Hotel Group tapped Firstborn to handle digital strategy and programming across its hotel properties, in addition to the development and re-launch of its global website. Firstborn’s initial marketing efforts will focus on creating mobile and web-based content geared toward enhancing the guest experience and promoting the brand's boutique culture.
- The VIA Agency was tapped to handle integrated marketing for Republic Wireless, following a review.
- Genuine Interactive was selected as digital advertising agency of records for Barbara’s, a cereals and snack company. The agency will handle digital strategy and planning, provide ongoing strategic guidance, and curate editorial content to its Facebook page.
- Moroch Partners was named agency of record for Stage Stores. The agency will handle strategic planning, creative and media planning and buying. Billings are estimated at $25 million. The agency’s first assignment will be to develop a back-to-school campaign that breaks in mid-July.
- New Belgium Brewing, the third largest craft beer brewer in the U.S., named Vizeum US as its media planning and buying agency. Backbone Media previously handled the work.
- The National Council for Community Behavioral Healthcare, the unifying voice of America’s nearly 2,000 behavioral health organizations, has hired Cactus to develop a nationwide awareness campaign for Mental Health First Aid.