- Virgin Atlantic has appointed Hypernaked and Naked as its global digital and consumer eCRM partner, following a competitive four-way pitch and a final shoot-out against Rapp.
- Camelot has hired The Big Kick to work on integrated campaigns for its Instant online games and scratchcards, while the agency has also extended its relationship with Tesco Mobile.
- First Direct Arena awards social media account to Tresamo.
Tags: Virgin Atlantic, eCRM, digital, RAPP, Hypernaked, pitches, Gyro, Being/TBWA, Engine, The Big Kick, Camelot, Tesco Mobile, First Direct Arena, Tresamo, social media, SMG Europe
Category: Account Moves