Account Moves

  • MediaCom has retained the media planning and buying account for its second-biggest UK client, Direct Line Group, after a three-way pitch.
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  • ZenithOptimedia has won the European media planning and buying account for Bacardi-Martini, after a four-way competitive pitch.
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  • SCA, the owner of Bodyform and Plenty, has consolidated its global ad account into BBDO and Publicis Worldwide and moved its global media planning and buying into ZenithOptimedia.
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Tags: Direct Line Group, MediaCom, GroupM, pitches, ZenithOptimedia, Bacardi-Martini, SCA, Bodyform, Plenty, BBDO, Publicis, ZenithOptimedia

Category: Account Moves

Accounts in Review

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