London-based PR and digital communications agency Rooster PR has been handed one of the year’s most interesting PR briefs after being appointed to get Egypt’s tourism industry back on track in the after the recent upheavel in the North African country.
Lowe Campbell Ewald was named agency of record for LifeLock, a provider of proactive identity theft protection services for consumers. The account will be managed from Lowe Campbell Ewald’s Los Angeles office. The agency will manage brand strategy and creative execution for broadcast TV. The account was awarded following a review and follows recent account wins of Atkins Nutritionals and the Detroit Lions. New work will launch in December.