Account Moves

Levi's, Wieden & Kennedy Part Ways After Five Years

Moves Comes Less Than Two Months After New Global CMO Takes Post

A statement from both companies called the split "mutual," but people familiar with the business said that differences over creative direction were at the core.

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Tags: Wieden & Kennedy, Wieden + Kennedy, W&K, W+K, Levi's, Levi Strauss Co., Publicis Groupe, BBH, Bartle Bogle Hegarty

Category: Account Moves

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