December 6, 2013
- Critical Mass was added to Valspar’s agency roster and named digital agency of record for Valspar’s Guardsman professional furniture care division. The new relationship marks Guardsman’s first digital agency of record after a review that concluded last month. Critical Mass, an Omnicom global digital marketing agency, will begin work immediately, developing a new website and digital marketing campaign slated to launch in early 2014. The new assignment will be led from the agency’s Chicago office that also works with Greater Miami Convention and Visitor’s Bureau, HP, Moen and United Airlines.