- CHI & Partners has retained the £55 million Argos advertising account after a head-to-head battle against Now.
- Blink Fitness, a chain of affordable gyms in the Tri-state area, tapped Redscout, part of the MDC Partners network, to grow the brand and evolve its member experience. Redscout's new positioning for Blink will inform innovation, service redesigns and future communications.
Tags: CHI & Partners, Now, Argos, incumbent, MDC Partners, Blink Fitness, Redscout
Category: Account Moves