The California Tobacco Control Program has chosen SF-based independent agency, Duncan/Channon, as its advertising agency of record. Rubin Postaer and Associates previously handled the account. The state program, whose mission is to reduce the health impact and premature deaths due to tobacco use, selected the agency to handle advertising strategy, creative and media efforts. Duncan/Channon's contract with CTCP began July 1, 2014, and runs for up to five years.
MRM//McCann was named global demand generation agency of record for Cisco, following a review. There was no incumbent on the work. The agency, part of McCann Worldgroup, has been charged with elevating and expanding Cisco's demand generation activity on a global level. Work is being led from MRM//McCann's Salt Lake City office. The agency's San Francisco, London, Singapore, Beijing and Buenos Aires offices will also be part of the global assignment. Cisco spent $41.8 million on measured media in 2012 and $28.3 million in 2013, according to Kantar Media. Cisco spent $7.5 million on measured media in the first quarter of 2014.
The New Yorker hired SS+K as its agency of record, following a review. The magazine, owned by Conde-Nast, debuted a redesigned and replatformed web site last week and made all of its content, from 2007 until now, free online in a limited open-access period. This fall, The New Yorker will establish a metered paywall for its web and magazine content. There was no incumbent agency for work was previously handled in-house. The New Yorker spent $22.7 million on measured media in 2012 and $19.5 million in 2013, according to Kantar Media. The magazine spent $2.7 million on measured media in the first quarter of 2014.