Account Moves

  • WPP has won out against BBDO in a global advertising and branding pitch for the Bank of America and is to set up a dedicated account group called Team Bank of America.

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  • Wrestling organisation WWE has appointed Collective to handle UK ad sales for both online display and video, as it moves its strategy more towards video content.

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  • CityJet, the London-based airline, has appointed Beta to handle its estimated £4m pan-European advertising account.

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Tags: WWE, World Wrestling Entertainment, Collective, Burst Media, Bank of America, BBDO, WPP, CityJet, Beta

Category: Account Moves

Accounts in Review

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