The City of Santa Clara, Calif. has appointed Red Peak Branding, part of Japanese ad-marketing holding company Hakuhodo, as the agency responsible for the development of a new brand positioning, brand identity and related marketing services. The appointment follows a competitive review. Red Peak Branding’s involvement is part of a marketing initiative launched at the beginning of the year with the goal of promoting Santa Clara as a wonderful place to live, work and play.
Couche-Tard, a worldwide company-owned convenience store operator with more than 13,000 stores, tapped PALM + HAVAS to manage advertising creative and strategy for its Quebec region that consists of 568 locations. In addition, PALM + HAVAS was selected to handle strategy and creative for Circle K banner, which was acquired by Couche-Tard in 2003, in Eastern Canada. There are 300 Circle K stores in Eastern Canada as well as another 3,300 throughout the US. Couche-Tard spent $6.9 million on measured media in 2012 and $7.6 million in 2013, according to Kantar Media. The company spent $1.1 million on measured media in the first quarter of 2014.
Durham, NC-based The Republik has added four new accounts, including Spiffy, Alliance Architecture, First Flight Venture Center and 21c Museum Hotels. Spiffy is a mobile car washing and detailing service that allows customers to book services through its website and mobile app. Alliance Architecture is an international architecture firm. First Flight Venture Center (FFVC) is a technology incubator located in Research Triangle Park. 21c Museum Hotels operates hotels in Louisville, Cincinnati and Bentonville, Ark.