July 16, 2012
- Giro, a manufacturer of protective gear and accessories for action sports, tapped Cutwater to handle brand strategy and creative for a new product line.
- SK+G Advertising was named agency of record for El Encanto resort in Santa Barbara.
- Padilla Speer Beardsley was named agency of record for Rec Boat Holdings, which manufactures and distributes Four Winns, Glastron and Wellcraft boats. The agency will handle advertising, public relations, and digital and social media duties.
- Facing History and Ourselves, a company that works with educators to improve their effectiveness in the classroom, tapped RP3 Agency with its overall rebranding, including the redesign of its website.
- Allen & Gerritsen has been selected by Penn Foster, an online distance learning provider, to redesign the school’s brand strategy.