- Mars chewing gum brand Wrigley has charged Porter Novelli with adding an oral health focus to the brand's Extra products.
- Struggling maternity and children's clothing retailer Mothercare has appointed Mischief for a retained brief to help the brand build consumer loyalty.
- Vail Resorts doubles down with SapientNitro.
Tags: Porter Novelli, Wrigley, Mars Inc., Extra, Mothercare, Mischief, SapientNitro NY, Vail Resorts,
Category: Account Moves