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Account Moves

Account Moves

June 10, 2014


Cuties, a brand of California Clementines and Mandarins from Sun Pacific, hired Bailey Lauerman, as its agency of record. The agency is charged with brand strategy, creative development, media strategy, planning and placement and public relations for Cuties, as well as additional brands and…

Account Moves

June 6, 2014


Victorinox Swiss Army tapped MeringCarson to develop a national timepiece marketing campaign. The account, which has done little U.S. advertising in recent years (roughly $21,000 spent on measured media in 2013, per Kantar Media), was awarded following a review. Initial work will focus on t…

Account Moves

June 2, 2014


Livingston, CA-based poultry company Foster Farms has selected Omnicom’s Organic as its digital agency of record. Read more: http://goo.gl/io6uy9 USA TODAY, whose reach represents the largest readership in America, has appointed Movement Strategy as its Social Agency. Read more:…

Account Moves

May 30, 2014


Chipotle has tapped Omnicom's GSD&M as its lead media agency and to handle some creative projects after a review. Read more: http://goo.gl/Bhr6Oa Fallon has extended its remit with Skoda from its UK advertising brief to Europe. Read more: http://goo.gl/WrKb9O Pernod Ricard has h…

Account Moves

May 29, 2014


Adam & Eve/DDB has picked up the AA's advertising account without a pitch. Read more: http://goo.gl/TlQURE