News

Account Moves

Account Moves

March 8, 2013
  • 18 Feet & Rising has joined Kopparberg's £4m advertising roster and is planning a "breakthrough" integrated campaign for the premium cider brand.
  • Grey Group has retained its position as the global lead agency for Pringles following a pitch prompted by the brand's sale to Kellogg's last June.
  • Brave, the creative agency, has extended its relationship with John Frieda-owner Kao UK to include digital and social media activity.
  • HSBC has split its £400 million global creative account three-ways between Grey London, Saatchi & Saatchi and incumbent, JWT.
  • Simmons bedding shifts media business to MEC.
  • Walmart streamlines its PR agency relationships.

Account Moves

March 7, 2013
  • The Co-operative Group has appointed OgilvyOne to handle its £3 million direct marketing and digital account.
  • Heineken USA ends partnership with Mexican ad agency as English-language campaigns didn’t translate.
  • Hearing Dogs for Deaf People appoints Palmer Hargreaves for creative.
  • Christie + Co names Smith & Milton as its creative agency.
  • Scion turns to Wong, Doody to boost regional marketing.
  • P&G moves Tampax to Publicis.

Account Moves

March 6, 2013
  • Crown Paints has appointed PHD to handle its £1.5m UK and Ireland media planning and buying business.
  • Westons Cider has appointed WCRS to handle its £5m advertising account.

Account Moves

March 5, 2013
  • RAC, the breakdown service, has appointed Mindshare and the digital media specialist Unique to handle its estimated £10m planning and buying duties, ending its relationship with ZenithOptimedia.
  • Thorpe Park, the amusement park owned by Merlin Entertainments, has appointed AnalogFolk to handle a spring digital campaign.
  • DDB Chicago expands duties on Mars, Safeway.
  • DentalPlans.com named Camp + King its agency of record. Camp + King will develop a new logo, identity and consumer advertising campaign – consisting of broadcast, digital, social, a website redesign and sales collateral – for the company.
  • NJOY, an electronic cigarette brand, selected Horizon Media to handle its traditional, digital, social and mobile marketing duties.
  • LPL Financial named Bernstein-Rein as its marketing/communications agency of record after a review. The agency will provide strategic and execution support across the marketing ecosystem of LPL Financial, including brand positioning, strategic planning, advisor recruitment, social media, media planning and buying, and digital strategy.
  • Smokey Bones Bar & Fire Grill named Brokaw as its agency of record. Brokaw will handle brand strategy, creative development, digital and social media, local marketing, media and public relations.
  • The Miami Marlins named MGSCOMM its advertising agency of record to manage creative and media buying responsibilities, as well as social media activity.
  • Without a review, TDA_Boulder was named agency of record for The Chill Foundation, a charitable not-for-profit established by Burton Snowboards. An undisclosed budget will support online and print advertising. First work, a web design to assist in fundraising and mission visibility, breaks this winter.
  • U.S. International Media was named traditional and digital media agency of record for Palace Entertainment, a leisure park operator in the United States.
  • Spurrier Media Group was named the agency of record for Q Barbeque.
  • U.S. Bancorp has chosen Clock Four to plan, design and develop a series of portals for U.S. Bancorp partner banks.
  • Fastlane Communications was named social media agency of record for Global Ocean Security Technologies, a manufacturer of marine security equipment.

Account Moves

March 4, 2013
  • Mothercare, the retailer focused on parenting and childcare, has appointed Havas Worldwide London to handle its integrated advertising account.