News

Account Moves

Account Moves

February 21, 2013
  • Pernod Ricard has appointed AnalogFolk as the global digital agency on Malibu.
  • Bartle Bogle Hegarty has picked up a global brief from Pirelli to promote its premium tyres after a pitch against undisclosed agencies.
  • Kayak, the US-based travel search engine, has hired ZenithOptimedia to handle its digital and offline media planning and buying business across Europe, including the UK.
  • Creature London has picked up the £10 million ad account for Molson Coors' Carling.
  • Incumbents win global Jim Beam pitch.

Account Moves

February 20, 2013
  • Carlsberg is understood to have appointed Santo Advertising to handle its global ad account.
  • VCCP has won the £15m pan-European consolidated advertising account for the car rental firm Avis Budget Group following a pitch.
  • Fitness First, the gym, health and fitness group, has moved its media strategy, planning and buying business into Vizeum without a pitch.
  • Arnold lands Del Monte's milk-bone brand.
  • Lionsgate hires Mindshare to handle media.
  • Leo Burnett wins Pfizer's Nexium.
  • Zipcar taps Campbell Ewald, hires new CMO.

Account Moves

February 15, 2013
  • Marriott Hotels has appointed Partners Andrews Aldridge to handle a TV campaign for its sponsorship of the Marriott London Sevens.
  • Martin Agency picks up Benjamin Moore creative and media.

Account Moves

February 14, 2013
  • French Connection is reviewing its creative arrangements after a split with 101, its agency for the past two years.
  • Lidl has appointed TBWA\London to handle its £21 million UK advertising account, ahead of a brand campaign that it hopes will emulate the success of the rival discount retailer Aldi.
  • Innocent, the smoothie-maker majority-owned by Coca-Cola, has appointed 101 to handle its £6 million advertising account ahead of a boost in marketing spend.
  • General Mills has appointed McCann London to handle the UK and international advertising account for the Nature Valley cereal bar brand.
  • The Health Lottery has selected MediaCom to handle its media planning and buying account.
  • Mullen picks up American Greetings.

Account Moves

February 13, 2013
  • Bacardi moves global rum account to BETC London from WPP.