News

Account Moves

Account Moves

February 14, 2013
  • French Connection is reviewing its creative arrangements after a split with 101, its agency for the past two years.
  • Lidl has appointed TBWA\London to handle its £21 million UK advertising account, ahead of a brand campaign that it hopes will emulate the success of the rival discount retailer Aldi.
  • Innocent, the smoothie-maker majority-owned by Coca-Cola, has appointed 101 to handle its £6 million advertising account ahead of a boost in marketing spend.
  • General Mills has appointed McCann London to handle the UK and international advertising account for the Nature Valley cereal bar brand.
  • The Health Lottery has selected MediaCom to handle its media planning and buying account.
  • Mullen picks up American Greetings.

Account Moves

February 13, 2013
  • Bacardi moves global rum account to BETC London from WPP.

Account Moves

February 12, 2013
  • Halfords, the cycling and car accessories retailer, has appointed Mother to handle its £12m advertising account.
  • And1 named Catch New York as its agency of record. Catch’s duties include all branding, marketing and media strategy, advertising, creative, digital, mobile, media planning and buying as well as the development of a long-term marketing growth plan for the basketball company.
  • The Colonial Williamsburg Foundation selected The Martin Agency as its agency of record. This will be Martin’s second time serving as AOR for the city.
  • Boys & Girls Clubs of America has selected CP+B as its agency of record. CP+B will lead all national brand initiatives for the organization pro bono out of its Los Angeles office.
  • Haggar Clothing Co. selected The Marketing Zen Group to lead the social media initiatives for its Haggar and LK Life Khaki brands.
  • Dolphin Mall, a retail value shopping center in Miami, named MGSCOMM as its creative and media agency of record. MGSCOMM will develop multilingual (English, Spanish, Portuguese) communications campaigns that reach local, national and international audiences.

Account Moves

February 11, 2013
  • Iberia, the Spanish airline, has appointed the Ogilvy Group as its global creative agency to look after its advertising and direct business, following a six-month pitch process.
  • Wieden gets more Mondelez business.

Account Moves

February 8, 2013
  • Charles Schwab completes creative search.
  • BBDO's Minnesota office wins peanut butter account in wake of Hormel acquisition.
  • Swinton Insurance has appointed Manchester-based BJL to its estimated £3m ad account, with a long-term brief to develop and reinvigorate the insurance brand.