News

Account Moves

Account Moves

February 20, 2013
  • Carlsberg is understood to have appointed Santo Advertising to handle its global ad account.
  • VCCP has won the £15m pan-European consolidated advertising account for the car rental firm Avis Budget Group following a pitch.
  • Fitness First, the gym, health and fitness group, has moved its media strategy, planning and buying business into Vizeum without a pitch.
  • Arnold lands Del Monte's milk-bone brand.
  • Lionsgate hires Mindshare to handle media.
  • Leo Burnett wins Pfizer's Nexium.
  • Zipcar taps Campbell Ewald, hires new CMO.

Account Moves

February 15, 2013
  • Marriott Hotels has appointed Partners Andrews Aldridge to handle a TV campaign for its sponsorship of the Marriott London Sevens.
  • Martin Agency picks up Benjamin Moore creative and media.

Account Moves

February 14, 2013
  • French Connection is reviewing its creative arrangements after a split with 101, its agency for the past two years.
  • Lidl has appointed TBWA\London to handle its £21 million UK advertising account, ahead of a brand campaign that it hopes will emulate the success of the rival discount retailer Aldi.
  • Innocent, the smoothie-maker majority-owned by Coca-Cola, has appointed 101 to handle its £6 million advertising account ahead of a boost in marketing spend.
  • General Mills has appointed McCann London to handle the UK and international advertising account for the Nature Valley cereal bar brand.
  • The Health Lottery has selected MediaCom to handle its media planning and buying account.
  • Mullen picks up American Greetings.

Account Moves

February 13, 2013
  • Bacardi moves global rum account to BETC London from WPP.

Account Moves

February 12, 2013
  • Halfords, the cycling and car accessories retailer, has appointed Mother to handle its £12m advertising account.
  • And1 named Catch New York as its agency of record. Catch’s duties include all branding, marketing and media strategy, advertising, creative, digital, mobile, media planning and buying as well as the development of a long-term marketing growth plan for the basketball company.
  • The Colonial Williamsburg Foundation selected The Martin Agency as its agency of record. This will be Martin’s second time serving as AOR for the city.
  • Boys & Girls Clubs of America has selected CP+B as its agency of record. CP+B will lead all national brand initiatives for the organization pro bono out of its Los Angeles office.
  • Haggar Clothing Co. selected The Marketing Zen Group to lead the social media initiatives for its Haggar and LK Life Khaki brands.
  • Dolphin Mall, a retail value shopping center in Miami, named MGSCOMM as its creative and media agency of record. MGSCOMM will develop multilingual (English, Spanish, Portuguese) communications campaigns that reach local, national and international audiences.