News

Account Moves

Account Moves

February 7, 2013
  • Gotham wins global retail account.
  • Spotify taps Droga5 to build awareness with consumers.
  • Lenovo selects an agency for U.S. media.
  • Cake has landed a brief to help Morrisons launch Nutmeg, its first own-label clothing range.
  • GlaxoSmithKline has added CHI & Partners to its roster to handle global advertising for the Maxinutrition sports-nutrition range.
  • Guide Dogs, the UK charity for blind and partially sighted people, has appointed MBA to a new brand-building brief to broaden perceptions of its activities.
  • Gatwick Airport is understood to have appointed Havas Media to its £15 million, five-year media planning and buying account, currently held by Mindshare.

Account Moves

February 6, 2013
  • Chopin, the Polish vodka owned by Tadeusz J. Dorda, named Clarity Coverdale Fury, Minneapolis, as its worldwide agency of record. Spending has not been determined. Clarity Coverdale helped introduce Chopin in North America in 1997 and was the brand’s agency for eight years; recently, the account had been handled internally.

Account Moves

February 5, 2013
  • Sony Playstation's got a new creative agency: BBH, New York.
  • Bacardi reunites with three agency execs for U.S rum relaunch.
  • Pernod selects Deep Focus as digital, social media AOR.

Account Moves

February 4, 2013
  • Lee Jeans selected GSD&M as its creative agency. In addition, PGA TOUR Superstore selected GSD&M as its creative and media partner.
  • Ignited was named agency of record for Contiki Vacations. Effective immediately, Ignited will lead strategy, creative and media responsibilities for the global travel brand to build its presence in the U.S. market.
  • Rebel Industries, Los Angeles, has been awarded experiential duties for the launch of Shellback Rum, a new spirit from E & J Gallo Winery.
  • VRTC has been named agency of record for Puerto Vallarta.
  • Two by Four added three clients to its roster: BERNINA of America, Bradley Corporation and VF Imagewear.
  • Blacktop was named agency of record for Edible Arrangements’ local store marketing efforts.
  • Wilson Sporting Goods Co. named Carrot Creative as its social media agency of record for most of its product categories. Carrot Creative will work with Wilson to develop and implement social strategies for the Wilson brand and its individual sport categories, including baseball/softball, basketball, football, volleyball, soccer and the DeMarini brand.

Account Moves

February 1, 2013
  • Brazil's Taterka wins McDonald's global World Cup assignment.