News

Account Moves

Atomic London, the start-up agency founded by the former DDB executives Nick Fox, Jon Goulding, Guy Bradbury and Richard Hill, has been awarded the advertising account for Love Smoothies.

The owner of Tefal has appointed Third City to handle consumer comms, digital and social media strategy following a three-way pitch.

Capcom, the gaming company, has appointed the creative agency Game Room to handle the integrated marketing and advertising for the £2m launch of its video game title, 'Lost Planet 3'.

Mullen’s North Carolina office was selected as the lead agency of record for Pep Boys automotive.

GKV has been named agency of record for Snyder’s of Hanover pretzels. For the past several years, GKV has handled the advertising, public relations, and media planning and buying for Snyder’s-Lance at the corporate level and for the following Snyder’s-Lance brands: Lance Sandwich Crackers, Cape Cod Potato Chips, Archway and Stella D’oro cookies. In 2012, GKV began public relations work for Snyder’s of Hanover pretzels, and as of January 2013, handles advertising, public relations, and media planning and buying for the brand.

RP3 Agency was named agency of record for AutoSquad, amobile tire-and-brake replacement company. The agency will develop a new brand positioning, a visual identity and an integrated marketing campaign for AutoSquad, formerly known as TireVan.

Noodles & Company has named TDA_Boulder its creative and media agency of record. The brand’s most recent agency was Carmichael Lynch, Minneapolis. First work will be the introduction of a Noodles & Company brand repositioning as “Your World Kitchen,” via out-of-home, radio, digital, print, in-store advertising and social media marketing.

Johnny Fearless has won the advertising account for the charity Malaria No More UK after a pitch.

Albion has been hired by the online chemist Chemist Direct to handle its brand identity and redevelop its ecommerce platform, Chemistdirect.co.uk.

The Royal Bank of Scotland Group has appointed The Communications Agency to handle its £2 million business advertising account.

The brewer Fuller, Smith & Turner has appointed The Corner and UM London to handle its £2 million advertising and media accounts.

Gumtree, the classifieds site that spends £3 million on advertising, has appointed Fold7 as its new creative agency after a pitch.

Carat has been appointed by the Department of Energy and Climate Change to work on a new government policy called the Green Deal.

Giffgaff, O2's online SIM-only mobile network, has appointed Fallon to its advertising account.