December 5, 2012
- Absolut is to appoint Sid Lee to its global advertising business after a pitch, in a move which threatens TBWA's 30-plus-year relationship with the brand.
- Grey London has been handed a global advertising brief from GlaxoSmithKline to create a corporate "masterbrand" campaign for the pharmaceuticals and FMCG giant following a shoot-out against TBWA\London.
- MediaCom has been appointed to the £2m media planning and buying account for News Corporation-owned book publisher Harper Collins.
- Jack Wills, the clothing brand, has appointed CHI Group agencies The Social Practice, M/Six and CHI & Partners to its global account after a competitive pitch.
- Arena Media has won the £3m media account for Swiss herbal sweet brand Ricola following a pitch against three other undisclosed agencies.
- Carmichael Lynch wins Tempur-Pedic.
- Razorfish wins Target.com work.
December 4, 2012
- MEC Manchester has won the UK TV media planning and buying of the used car business, webuyanycar.com, estimated to be worth £5m, after a competitive pitch.
Laboratorio Argentia chooses McCann Worldgroup as its communication agency
December 3, 2012
City of Buenos Aires, December 2012.- Laboratorio Argentia has chosen McCann Buenos Aires, MRM and UM to develop the communication of its mass consumption product lines.The McCann Worldgroup agencies will be responsible for the Metabolic CLA and Nutribaby brands.
Laboratorio Argentia, which belongs to the Roemmers group, the leading pharmaceutical group in the country, has been present in Argentina since 1950.
In addition, over the last few months, other important clients such as La Virginia and Wanda, the joint venture between MasterCard and Telefónica, have joined McCann Buenos Aires.
About Argentia - http://www.argentia.com.ar/
In 1950, Argentia began the production and commercialisation of drugs at its pharmaceutical plant in the province of Buenos Aires, launching products that were soon to become the most important brand leaders in the antibiotics market in the history of the pharmaceutical industry. Over the years, it has developed specialities in a variety of different areas, and now offers a varied range of therapeutic solutions.
About McCann - http://www.mccann.com.ar/
McCann is one of the largest advertising agencies in the world, with operations in over 120 countries.
Based in New York, the agency is a unit of the McCann World Group, the leading global network in communication and marketing solutions, comprising those agencies that stress innovation, creativity and performance.
November 30, 2012
- MediaCom has extended its relationship with McCain to include six more European markets after a competitive pitch.
November 29, 2012
- JWT London has won the £20 million pan-European advertising account for InterContinental Hotels Group.