News

Account Moves

Account Moves

November 5, 2012
  • BSkyB has retained SapientNitro and Table19 to work alongside its newly appointed below-the-line agency roster; Kittcat Nohr Nohr Digitas, Elvis and Inferno.
  • MediaCom has been awarded the Western Europe media account for the Goodyear and Dunlop brands snatching the £3.6m UK business from UM London.
  • Johnson & Johnson, the health and skincare company, has handed IPG's UM and GroupM's MEC its EMEA media planning and buying business, estimated to be worth £200 million.
  • The Department of Health has appointed OgilvyOne to its £50 million consolidated digital and direct account after a "winner-takes-all" pitch.
  • Acer has appointed independent media agency DWA to handle the EMEA media planning and buying for its Aspire s7 campaign.
  • A-B InBev names AKQA first digital AOR in U.S.

Account Moves

October 25, 2012
  • Wunderman has won the direct marketing account for EDF Energy after an 11-month pitch process.
  • Warburtons has appointed the Manchester-based integrated agency BJL ahead of a campaign for its range of gluten-free products.
  • The 7stars has been appointed to handle the £1.5m media planning and buying account for family entertainment media company Komixx Entertainment and to plan a "seven-figure" campaign for 2013.
  • Mindshare has been awarded the £7 million digital media business for Anglian Home Improvements.

Account Moves

October 24, 2012
  • LegalZoom, a provider of online legal solutions, named MEC as its media agency of record. The agency will provide full service media responsibilities including planning, implementation and data analytics. Billings are estimated at $50 million. Initiative was the incumbent.
  • LevLane was named as the first advertising agency of record for the regional franchisee co-op, Massage Envy Philadelphia. Work will include TV, radio, online advertising, search engine marketing, sponsorships and event marketing. Spending was not released.
  • Ecosentials LLC selected Moses as branding agency for its Vitamin Squeeze water enhancer. The account is estimated at $10 million.
  • After a three-week review, tart cherry juice manufacturer Cheribundi named TDA_Boulder as its advertising agency of record. Work was previously handled in-house. Initial assignments will include a branding and packaging redesign and the development of sports-related sponsorship opportunities.

Account Moves

October 19, 2012
  • Gu, the premium desert brand, has appointed Iris as its first-ever brand activation agency, after it won a competitive pitch, thought to be against RPM and Brave.
  • MediaCom has been awarded the media account for Arriva buses as part of a competitive pitch that knocked incumbent PHD off the business.
  • Pfizer consolidates global creative duties at three holding companies.
  • Macy's moves $500 million media account to Carat.
  • Cutwater, S.F., wins fashion account.

Account Moves

October 18, 2012
  • Carat has landed the £35 million media planning and buying business for the crisp brand Pringles across Europe, the Middle East and Africa.
  • Barclays has consolidated its £11 million UK consumer DM account into Rapp.
  • William Hill has split its £14 million UK advertising account, appointing the start-up Fabula to handle the sports-betting side of the business.
  • Wellness Foods, the owner of Rowse Honey and Dorset Cereals, has appointed UM London to its £3 million media planning and buying account after a pitch.
  • CHI & Partners has won the advertising account for the charity Adopt A Better Way after a pitch.
  • Laithwaite's Wine has consolidated its media planning and buying account into VCCP Media.