News

Account Moves

Account Moves

August 17, 2012
  • Wonderbra UK has appointed Unity as its social media agency as it moves to grow its presence online.
  • Harveys, the Steinhoff-owned furniture store, is to move its £16m media planning and buying account from Starcom MediaVest Group to Walker Media less than one month after denying it was planning to review the business.
  • Vitro wins Redbox instant by Verizon as streaming battle looms.

Account Moves

August 16, 2012
  • Superdry, the clothing brand, has appointed iCrossing to handle its global paid and natural search accounts.
  • The Royal Marsden Cancer Charity has hired Joint as its strategy and creative agency.
  • BETC has landed Diet Coke's estimated £40 million ad account in North-West Europe and the Nordics after a pitch. The agency's London and Paris offices won the business after pitching jointly against Publicis' Paris office.
  • Partners Andrews Aldridge has been appointed to handle the £6 million pan-European advertising account for the Marriott Hotels Group.
  • Pets at Home, the UK's biggest chain of pet stores, has appointed EHS 4D to handle its CRM account.
  • Fox International Channels has reappointed Walker Media to handle its £3 million media planning and buying for the National Geographic Channel just six months after selecting WPP's M/SIX.
  • Sovereign\Santander picks new agency.
  • Moet & Chandon selects BRPR.

Account Moves

August 15, 2012
  • Mirage names new agency.
  • Zeno wins McAfee PR business.

Account Moves

August 14, 2012
  • Mars chewing gum brand Wrigley has charged Porter Novelli with adding an oral health focus to the brand's Extra products.
  • Struggling maternity and children's clothing retailer Mothercare has appointed Mischief for a retained brief to help the brand build consumer loyalty.
  • Vail Resorts doubles down with SapientNitro.

Account Moves

August 13, 2012
  • Cancer Research UK has appointed Mother to lead its Race For Life account, following a competitive pitch.
  • BDO International, a network of accountancy firms, has appointed the Manchester office of integrated agency Gyro to its creative account.
  • Total Media has been appointed to handle media planning and buying for a campaign fronted by Sir Steve Redgrave for Revitiveix, a medical device designed to alleviate the symptoms of poor circulation.