News

Account Moves

Account Moves

August 6, 2012

  • A-B InBev consolidates Bud Light business.

Account Moves

August 3, 2012

  • Specialist Holidays Group has appointed Rapp UK to handle its media planning and buying after a competitive pitch.
  • GoPro ramps up marketing with media and PR agency selections.

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Account Moves

August 2, 2012

  • RAC, the breakdown service, has appointed Bartle Bogle Hegarty to its £12 million ad account after a controversial and protracted pitch.
  • Arcadia, the high-street retail group owned by Sir Philip Green, has awarded its £4 million media planning and buying account to the WPP agency Maxus after a final shoot-out against Total Media.
  • Direct Line Group is consolidating its estimated £11 million direct marketing business into MRM Meteorite.
  • Olson wins Alzheimer's Association.
  • Right Guard moves to RT+P.
  • McGarryBowen lands spot on Procter & Gamble roster.

Account Moves

August 1, 2012

  • Denon Picks First Agency Partner.
  • Wieden & Kennedy wins Southern Comfort.

Account Moves

July 30, 2012

  • Guinness, the Diageo-owned Irish stout, has appointed Ireland-headquartered digital agency Cybercom as its lead strategic and digital strategic partner for Western Europe.
  • Mitchells & Butlers (M&B), the operator behind pub and bar brands including All Bar One, Toby Carvery, Harvester and O'Neill's, has appointed AIS and Underwired to develop its digital strategy.
  • HP takes Americas Computer account out of Twofifteen McCann.
  • W+K London gets second Brown-Forman brand.