News

Account Moves

Account Moves

August 13, 2013


PowerPact, a promotions and digital marketing agency, was tapped by LG Electronics USA Inc. to handle consumer promotions for LG home appliances and home entertainment products, in an effort to increase in-store sales and activations. The agency has worked with LG for the last three years, …

Account Moves

August 12, 2013


ESI Media, the commercial team for the London Evening Standard, The Independent, i, and the Independent on Sunday, has hired Beta to help the newspapers strengthen their relationships with readers through interpreting consumer data. Read more: http://bit.ly/19YNYxD ZTE appoints Hotwire f…

Account Moves

August 9, 2013


PHD wins Carnival Cruise Lines' media account. Read more: http://bit.ly/15kM6HK

Account Moves

August 8, 2013


British Airways and Iberia-owner International Airlines Group has appointed Carat to its global media planning and buying account, ending its relationship with ZenithOptimedia and Initiative. Read more: http://bit.ly/13miL0a Edible Arrangements shifts to new shops. Read more: http://…

Account Moves

August 7, 2013


DLKW Lowe has retained the £73 million Morrisons advertising account following a three-way final pitch against M&C Saatchi and Adam&Eve/DDB. Read more: http://bit.ly/1cJosw3 Grey London has won the estimated £10 million advertising account for United Biscuits portfoli…