April 24, 2013
- JC Penney hires Y&R to help With turnaround.
Read more: http://bit.ly/10dJGIa
April 23, 2013
- Johnny Fearless has won the pitch for Imperial War Museums' campaign to commemorate the 100th anniversary of the First World War.
Read more: http://bit.ly/15DYlF9
- Freedrinks has hired Enter and Walker Media to its creative and media accounts respectively, as part of the drinks company's £8m of support for the Zeo range of soft drinks.
Read more: http://bit.ly/13V0yeY
- Morgans Hotel Group tapped Firstborn to handle digital strategy and programming across its hotel properties, in addition to the development and re-launch of its global website. Firstborn’s initial marketing efforts will focus on creating mobile and web-based content geared toward enhancing the guest experience and promoting the brand's boutique culture.
- The VIA Agency was tapped to handle integrated marketing for Republic Wireless, following a review.
- Genuine Interactive was selected as digital advertising agency of records for Barbara’s, a cereals and snack company. The agency will handle digital strategy and planning, provide ongoing strategic guidance, and curate editorial content to its Facebook page.
- Moroch Partners was named agency of record for Stage Stores. The agency will handle strategic planning, creative and media planning and buying. Billings are estimated at $25 million. The agency’s first assignment will be to develop a back-to-school campaign that breaks in mid-July.
- New Belgium Brewing, the third largest craft beer brewer in the U.S., named Vizeum US as its media planning and buying agency. Backbone Media previously handled the work.
- The National Council for Community Behavioral Healthcare, the unifying voice of America’s nearly 2,000 behavioral health organizations, has hired Cactus to develop a nationwide awareness campaign for Mental Health First Aid.
April 22, 2013
- The Co-operative Group has appointed Holler to handle its social media account.
Read more: http://bit.ly/ZJocmy
- Mother London has won a pan-European brief from Diageo for the launch of a Smirnoff sub-brand, called Apple Bite, following a pitch process.
Read more: http://bit.ly/YFSXJZ
- We Are Social, the social media agency, has won the global social media account for The Outnet, the discount fashion website owned by Net-a-Porter, after a pitch.
Read more: http://bit.ly/17RIemm
April 19, 2013
- Nestle has appointed Iris to handle its retail and shopper marketing account for its Kit Kat, ending the chocolate brand's relationship with The Big Kick.
Read more: http://bit.ly/XV6UbR
- Reckitt Benckiser UK consolodates digital advertising activity into TMW.
Read more: http://bit.ly/15lPpn7
- Grey India bags creative duties for Reliance Broadcast Network brands.
Read more: http://bit.ly/XOnV7C
- Bang in the Middle bags creative duties of Tigre Blanc.
Read more: http://bit.ly/13wxLgA
April 18, 2013
- Bartle Bogle Hegarty has won the global advertising account for Bang & Olufsen after a competitive pitch.
Read more: http://bit.ly/11h3f6o
- Nando's, the restaurant chain, has named 18 Feet & Rising as its advertising agency after a pitch process.
Read more: http://bit.ly/13kC5vA
- Appliances Online, the white-goods retailer, has appointed Beattie McGuinness Bungay and MediaCom Manchester to handle creative and media for its first ad campaign.
Read more: http://bit.ly/XIy5nT
- Sweatband.com appoints 10 Yetis for PR.
Read more: http://bit.ly/115UY3F