News

Account Moves

Parcelforce Worldwide has appointed Proximity London to handle its CRM account, following a competitive process.

Bartle Bogle Hegarty (BBH) and KesselsKramer have picked up the advertising account for Tele2, the European telecom company, ahead of a repositioning and relaunch of the brand across 10 European countries, excluding the UK.

McCann Erickson has won a spot on Carlsberg Group's roster after a competitive pitch.

Constant Contact has selected mediahub/Mullen as its media agency of record following a review run by Pile and Co.

Effective July 1, the Ohio Department of Administrative Services, Columbus, will consolidate the creative and media portions of The Ohio Lottery’s advertising account at Marcus Thomas, Cleveland. The agency already handles the media account, and successfully defended it in the same review. An expected budget of $16 million will go to TV, radio, outdoor, print, POS and digital, as well as some social media. First work will promote the Mega Millions game.

Old Dominion Freight Line named Bernstein-Rein its agency of record for all the company’s lines of business, including LTL, Expedited, Global and OD Household Services. BR will handle creative, branding, strategy, digital media buying and planning social media, and lead generation.

The Gate won the global search and analytics business for The Project Management Institute, after a review.

Kerry Foods has appointed Saatchi & Saatchi London to handle the advertising and digital accounts for its Richmond brand.