News

Account Moves

Account Moves

May 22, 2013


Amazon has moved its global media account into Interpublic Group agency Initiative, after a final pitch against incumbent Mindshare and its sister Group M agency, MediaCom. Read more: http://bit.ly/1a7sB8J Jamie's Italian, the Jamie Oliver restaurant group, has hired Karmarama as its fir…

Account Moves

May 21, 2013


The American Frozen Food Institute selected IPG’s McCann Erickson, GolinHarris and Casanova Pendrill to develop a national consumer campaign on behalf of the newly formed Frozen Food Roundtable. McCann will lead the advertising and integrated team of sister agencies GolinHarris for pu…

Account Moves

May 20, 2013


Goodstuff Communications has picked up the UK media planning and buying business for Diesel TimeFrames, a joint venture between Fossil Watches and Diesel, after a pitch against incumbent Mindshare. Read more: http://bit.ly/16EdPd8 The7Stars has been appointed to revive HMV's fortunes and…

Account Moves

May 17, 2013


Engine's WCRS has won the pan-European ad account for Betfair, after a four-way pitch involving WCRS, Bartle Bogle Hegarty and M&C Saatchi. Read more: http://bit.ly/Z18Mk3 Sudocrem, the nappy rash cream brand, has appointed independent advertising agency The Minimart to its £3m…

Account Moves

May 16, 2013


Bartle Bogle Hegarty has won the global advertising account for the shoe brand Clarks. Read more: http://bit.ly/18NGR8V Danone, the dairy manufacturer, is to back its main brand with a CRM programme for the first time and has appointed Hypernaked to create and manage the initiative. Re…