News

Account Moves

Account Moves

April 5, 2013
  • Mindshare has retained the £400m global planning and buying business for HSBC, four weeks after the bank split its creative account between JWT, Grey London and Saatchi & Saatchi.
  • Albion has been picked to handle the branding and advertising brief for the £100m Hackney Fashion Hub development from Hackney Council and property developer Manhattan Loft Corporation.
  • Trust My Garage appoints Bridge PR for brand launch.
  • Kwik-Fit Group appoints Lateral for eCRM.
  • McCann Worldgroup tipped to have won global China Telecom account.
  • Max's hands US$60 million media business to Carat Philippines.
  • Tiger Beer consolidates digital duties with iris Singapore.
  • Ikea hands Match Media full media account.
  • Miele selects Doug & Serge as AOR.
  • George Brown chooses Cleansheet as AOR.
  • Zulu Alpha Kilo lands Interac account.

Account Moves

April 3, 2013
  • Dentsu's Aegis Media has landed its first global win in the form of the £20m media planning and buying duties for British luxury fashion brand Burberry.
  • Freixenet, the UK's best-selling sparkling wine brand, has appointed Fold7 to handle its UK advertising account.
  • Russian Standard Vodka has appointed Collective London to handle its global digital account.
  • Arena Media has picked up the media business for beauty and skin graft specialists Nanoblur.
  • The English National Opera (ENO) has appointed the independent media agency Total Media ahead a "radical" marketing campaign to attract new audiences.
  • Whiskas and Fosters to work with new marketing communications agency Incahoots.
  • 22seven appoints Radar to drive brand roll-out.

Account Moves

April 2, 2013
  • Coca-Cola has appointed MediaCom to its £30m UK media planning and buying business, ending a 12-year relationship with Vizeum.
  • Comparethemarket.com, the price comparison website, has hired iCrossing to its natural search account, previously handled by Steak.
  • MRM has been awarded additional assignments by long time client, Verizon. The scope of work includes digital acquisition and CRM work – including OLA, rich media, marketing landing pages and digital experience programs.
  • Con Edison awarded its advertising account to The Gate NY, following a review.
  • Mistress was tapped by Ubisoft to launch its television campaign for Assassin's Creed IV. The campaign is set to launch in the fall.
  • POPSUGAR, a global technology company, selected Goodby, Silverstein & Partners as its global advertising agency of record.
  • 360i will be working with HBO on the strategic vision for the brand's social media presence, creating campaigns designed to spark content and conversation about the brand online.
  • Co-Communications was named agency of record for Hudson Valley Tourism. The firm will partner with Harquin Graphics to promote the Hudson River Valley region as a leisure and business destination.
  • LevLane was named advertising agency of record for two regional franchisee co-ops, Massage Envy Northern Virginia/D.C. and Massage Envy Maryland/Southern Delaware. An undisclosed budget will go to digital advertising and marketing, including website design, SEO, SEM and social media, and to event marketing. The incumbent was BomserPayan, New York.
  • The Chevrolet Detroit Belle Isle Grand Prix has named Embark Digital as its social media agency of record.
  • The Boston Public Schools have enrolled Proverb to help with an awareness campaign for the BPS Arts Expansion Initiative.
  • Fredrick Fekkai hair care tapped SelectNY to develop a fully integrated advertising campaign called “Most Privileged Hair in the World.”
  • Frank Unlimited, Seattle, has been named the first advertising agency of record for the newly formed Seattle Cancer Care Alliance Proton Therapy, a ProCure Center. A $1.6 million budget will go to print, radio and online advertising, and event marketing.

Account Moves

April 1, 2013
  • U.S. Postal Service names McCann creative agency of record.
  • OMD wins Walgreens' media account.

Account Moves

March 28, 2013
  • Albion has landed property website Zoopla's £4m advertising account after a contested pitch.