News - Account Moves - Adforum.com http://www.adforum.com/news/accountmoves/ww/rss Account Moves News at Adforum.com en-us Adforum.com Copyright 2013 Account Moves http://www.adforum.com/news/accountmoves/ww/19510/account-moves http://www.adforum.com/news/accountmoves/ww/19510/account-moves
  • AnalogFolk has landed a place on HSBC's agency roster.
    • Liverpool TV appoints London’s Media15.
    • Furniture Village awards marketing contract to 7thingsmedia.
    • Ogilvy wins Melbourne Food and Wine Festival account after competitive pitch.
    • Firstborn nabs digital AOR duties for L’Oreal Luxe.
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  • BBDO, Atmosphere Proximity win N.A. Emirates Airline.
    • ]]>     2013-06-17 00:00:00     Account Moves http://www.adforum.com/news/accountmoves/ww/19305/account-moves http://www.adforum.com/news/accountmoves/ww/19305/account-moves
  • Hypernaked has picked up a brief from its existing client Danone to manage a digital campaign for the Danone Nations Cup 2013, an international football tournament for children.
    • ]]>     2013-06-14 00:00:00     Account Moves http://www.adforum.com/news/accountmoves/ww/19227/account-moves http://www.adforum.com/news/accountmoves/ww/19227/account-moves
  • Lean Mean Fighting Machine has picked up a global digital brief from Unilever, the owner of Flora, to promote the margarine category.
    • Douwe Egberts, the Dutch coffee brand, has appointed Arnold KLP to its £4 million UK integrated ad account.
    ]]>     2013-06-13 00:00:00     Account Moves http://www.adforum.com/news/accountmoves/ww/19188/account-moves http://www.adforum.com/news/accountmoves/ww/19188/account-moves
  • Goodyear Dunlop Tyres has hired the Omnicom-owned digital marketing agency Critical Mass to handle its social media community management, strategy and creative across EMEA.
    • Nando's, the Portuguese-themed restaurant chain, has appointed 101 to a global brand consultancy brief.
    • The Village Communications and The Red Brick Road have been appointed to launch Talent Backer, a website that will use crowd-funding to help people with a "talent" to finance their pursuits.
    • BBDO nabs NYC Marathon duties.
    • Horizon picks up more Honda dealer work.
    ]]>     2013-06-12 00:00:00     Account Moves http://www.adforum.com/news/accountmoves/ww/19161/account-moves http://www.adforum.com/news/accountmoves/ww/19161/account-moves
  • Cadillac leaves Fallon for IPG Team [UPDATED].
    • Sleepy's hires its first lead creative shop.
    ]]>     2013-06-11 00:00:00     Account Moves http://www.adforum.com/news/accountmoves/ww/19147/account-moves http://www.adforum.com/news/accountmoves/ww/19147/account-moves
  • Creative agency Baby Grand has won the West Cornwall Pasty Company (WCPCo) account following a five-way pitch.
    • Advertising agency Innocean Worldwide Europe is set to appoint Bell Pottinger as it seeks to distinguish itself from the competition.
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  • Burger King has appointed Starcom to handle its £40 million European media planning and buying business.
    • Itsu, the restaurant chain founded by Julian Metcalfe, has hired Creature London as its first advertising agency.
    ]]>     2013-06-06 00:00:00     Account Moves http://www.adforum.com/news/accountmoves/ww/18883/account-moves http://www.adforum.com/news/accountmoves/ww/18883/account-moves
  • Leo Burnett New York wins Alouette Cheese.
    • ]]>     2013-06-05 00:00:00     Account Moves http://www.adforum.com/news/accountmoves/ww/18807/account-moves http://www.adforum.com/news/accountmoves/ww/18807/account-moves
  • Tourism Australia awarded its $250 million global account to Clemenger BBDO and the BBDO worldwide network, following a review. DT, part of Ogilvy Australia, has been awarded digital creative services. The collaboration between Clemenger BBDO and DT will run for three years, with an option to extend the contract for two further periods of 12 months.
    • Marshalls selected LAPIZ as its Hispanic agency of record, following a review. The agency shift follows Marshalls’ previous agency, LatinWorks, winning the Target account earlier this year. Executives determined the two accounts conflicted and Marshalls opted for the change.
    • HSF Affiliates LLC named BBDO Proximity Minneapolis as advertising agency of record for the new Berkshire Hathaway HomeServices real estate brokerage network. The agency will develop and execute a brand-awareness campaign to support the launch, using print, broadcast, social and new media elements.
    • Martin|Williams Advertising was named agency of record for P.F Chang’s China Bistro and Pei Wei Asian Diner. Billings were not disclosed. The agency will handle brand strategy, creative development and execution for traditional and non-traditional media, media planning and buying as well as public relations support provided by Karwoski & Courage, an operating unit of Martin|Williams.
    • Campbell Ewald has been named agency of record for Western Governors University, a nonprofit, online university serving nearly 40,000 students in all 50 states. The agency will be responsible for the university’s national and state-based marketing and advertising.
    • Cargo was named agency of record for Mercedes-Benz Vans Canada, the division responsible for the sales and marketing of Sprinter vans. Cargo already handles digital marketing and sales training project services for the brand.
    • Heineken has appointed Fabric to build its brand presence in social media channels, including Facebook and Twitter, following a three-way pitch.
    ]]>     2013-06-04 00:00:00     Account Moves http://www.adforum.com/news/accountmoves/ww/18766/account-moves http://www.adforum.com/news/accountmoves/ww/18766/account-moves
  • For Goodness Shakes, the sports recovery brand, has appointed Quiet Storm to handle its advertising account.
    • Sony Computer Entertainment UK has appointed Fever ahead of the launch of its PlayStation 4 games console.
    • Fishburn Hedges has been appointed to handle the launch of Guardian Sustainable Business in the US.
    • Nuffield Health, the healthcare charity, has appointed Now to handle its advertising and strategic communications.
    • Abbott Mead Vickers BBDO has won the £2 million advertising account for Total Greek Yoghurt, after a five-way pitch.
    • John Ayling and Associates has been awarded the media planning and buying business for the Organic Milk Suppliers Cooperative, previously handled by PHD.
    ]]>     2013-06-03 00:00:00     Account Moves http://www.adforum.com/news/accountmoves/ww/18641/account-moves http://www.adforum.com/news/accountmoves/ww/18641/account-moves
  • East Coast, the state-operated London-to-Scotland train company, has awarded its £7m advertising account to Beattie McGuinness Bungay.
    • House of Fraser appoints Good Stuff to handle £5m media account.
    ]]>     2013-05-30 00:00:00     Account Moves http://www.adforum.com/news/accountmoves/ww/18586/account-moves http://www.adforum.com/news/accountmoves/ww/18586/account-moves
  • Staples leaves McCann after 9 years.
    • McCann has been picked by Harrods to work on its brand campaign launch, among other projects, following a competitive pitch.
    • Premier Foods has appointed 101 to work as agency of record on the Cadbury Mini Rolls account.
    • WaterAid, the development charity that promotes safe access to water, has appointed Now to handle its fundraising and brand communications.
    • DDB 'disappointed' in Tourism Australia loss, two agencies take over.
    • Carat SA has been appointed to handle the media strategy and planning for global fast food giant Burger King.
    • Havas Media bags Neo Milk Products.
    • Lowe Lintas and Partners has been awarded the Go Air account in Mumbai.
    • Campbell's Soup adds GSD&M, Taxi to agency roster.
    ]]>     2013-05-29 00:00:00     Account Moves http://www.adforum.com/news/accountmoves/ww/18540/account-moves http://www.adforum.com/news/accountmoves/ww/18540/account-moves
  • Wieden & Kennedy London has picked up the global advertising account for the Mondelez medicated confectionery brand Halls.
    • The London Evening Standard has picked McCann London to promote its upcoming local TV channel, London Live.
    • Kameleon has been appointed by Pernod Ricard UK to handle the sponsorship and brand content account for Chivas Regal deluxe blended Scotch whisky.
    • Arnold wins Avocados From Mexico.
    ]]>     2013-05-28 00:00:00     Account Moves http://www.adforum.com/news/accountmoves/ww/18343/account-moves http://www.adforum.com/news/accountmoves/ww/18343/account-moves
  • Freesat, the satellite TV service, has appointed Now to handle its ad account.
    • Abbott Mead Vickers BBDO has won a pitch to create a campaign to boost sales of low-emission cars.
    • Sage by Heston Blumenthal, a new range of appliances from the celebrity chef, has appointed MBA to handle its UK advertising account.
    ]]>     2013-05-23 00:00:00     Account Moves http://www.adforum.com/news/accountmoves/ww/18281/account-moves http://www.adforum.com/news/accountmoves/ww/18281/account-moves
  • Amazon has moved its global media account into Interpublic Group agency Initiative, after a final pitch against incumbent Mindshare and its sister Group M agency, MediaCom.
    • Jamie's Italian, the Jamie Oliver restaurant group, has hired Karmarama as its first advertising agency, after a three-way pitch against Antidote and CheethamBell JWT.
    ]]>     2013-05-22 00:00:00     Account Moves http://www.adforum.com/news/accountmoves/ww/18206/account-moves http://www.adforum.com/news/accountmoves/ww/18206/account-moves
  • The American Frozen Food Institute selected IPG’s McCann Erickson, GolinHarris and Casanova Pendrill to develop a national consumer campaign on behalf of the newly formed Frozen Food Roundtable. McCann will lead the advertising and integrated team of sister agencies GolinHarris for public relations and Casanova Pendrill for Hispanic communications.
    • Empower MediaMarketing was named media agency of record for The Gorilla Glue Company.
    • Evok Advertising and Design was named agency of record for the Ocala/Marion County Visitors and Convention Bureau. Evok will be responsible for overall advertising and marketing including brand development, strategy and planning, public relations, social media and digital and traditional advertising.
    • Late July Organic Snacks tapped Haberman to handle its social marketing and 2013 campaign chores.
    • Sunrise MarketPlace has chosen Emcee Design as its design agency of record.
    • John Lewis has appointed Proximity to work on its customer relationship management campaigns, after a pitch.
    • Housing and homeless charity Shelter has appointed Chameleon to work across its online giving platforms.
    • Cramer-Krasselt beats the odds to keep Porsche.
    ]]>     2013-05-21 00:00:00     Account Moves http://www.adforum.com/news/accountmoves/ww/18141/account-moves http://www.adforum.com/news/accountmoves/ww/18141/account-moves
  • Goodstuff Communications has picked up the UK media planning and buying business for Diesel TimeFrames, a joint venture between Fossil Watches and Diesel, after a pitch against incumbent Mindshare.
    • The7Stars has been appointed to revive HMV's fortunes and refocus the retailer's marketing on music and film, after it was rescued from administration in April.
    • TripAdvisor hires shops for its first offline campaign.
    • Deep Focus snares Nespresso, nabs BBDO creative exec.
    • Draftfcb wins California Nature Conservancy.
    ]]>     2013-05-20 00:00:00     Account Moves http://www.adforum.com/news/accountmoves/ww/18029/account-moves http://www.adforum.com/news/accountmoves/ww/18029/account-moves
  • Engine's WCRS has won the pan-European ad account for Betfair, after a four-way pitch involving WCRS, Bartle Bogle Hegarty and M&C Saatchi.
    • Sudocrem, the nappy rash cream brand, has appointed independent advertising agency The Minimart to its £3m UK ad account as it looks to expand the brand.
    ]]>     2013-05-17 00:00:00     Account Moves http://www.adforum.com/news/accountmoves/ww/17942/account-moves http://www.adforum.com/news/accountmoves/ww/17942/account-moves
  • Bartle Bogle Hegarty has won the global advertising account for the shoe brand Clarks.
    • Danone, the dairy manufacturer, is to back its main brand with a CRM programme for the first time and has appointed Hypernaked to create and manage the initiative.
    • Cockburn's, the port producer, has appointed The Corner to its UK and global advert­ising accounts after a three-way pitch.
    ]]>     2013-05-16 00:00:00     Account Moves http://www.adforum.com/news/accountmoves/ww/17871/account-moves http://www.adforum.com/news/accountmoves/ww/17871/account-moves
  • Spark wins Ace Hardware's media duties.
    • Reckitt Benckiser picks digital shop for cold remedies.
    ]]>     2013-05-15 00:00:00     Account Moves http://www.adforum.com/news/accountmoves/ww/17771/account-moves http://www.adforum.com/news/accountmoves/ww/17771/account-moves
  • Stobart Group, the UK-listed owner of road hauliers Eddie Stobart, has hired Lansons Communications to rebuild its reputation in the City.
    • Scholl, the world's largest foot care brand, owned by Reckitt Benckiser, has appointed LBi to redevelop its websites around the world.
    • Havas Worldwide San Francisco was named global agency of record for storage solution provider, Seagate.
    • Without a review, Interbike International Bicycle Expo selected TDA_Boulder as its first-ever agency of record. An undisclosed budget will support print and online advertising, breaking this month.
    • Dinan Engineering has named Kahn Media as its agency of record.
    • Sopexa USA renewed a three-year contract with BNIC, the Cognac National Board, and added public relations and social media strategy duties to the mix.
    • Struck was named digital creative agency for homebuilders, Lennar Corporation. The agency will be responsible for Lennar's national advertising and digital campaigns.
    • El Al picks new U.S. agency, debuts 'Vacations' campaign.
    • LG shifts bulk of global media account to Havas from WPP.
    • Mindshare's winning streak continues with TGI Friday's win.
    ]]>     2013-05-14 00:00:00     Account Moves http://www.adforum.com/news/accountmoves/ww/17702/account-moves http://www.adforum.com/news/accountmoves/ww/17702/account-moves
  • General Mills has appointed Incahoots, the new independent agency, to handle the integrated activity for its Nature Valley brand after a competitive three-way pitch.

    • Read more: http://bit.ly/17lmyR3

    • Carmichael Lynch gets Tempur-Pedic media.
    ]]>     2013-05-13 00:00:00     Account Moves http://www.adforum.com/news/accountmoves/ww/17636/account-moves http://www.adforum.com/news/accountmoves/ww/17636/account-moves
  • C&A, the clothing retailer, has appointed Razorfish London to handle its digital account across Europe.
    • National Express has appointed Isobel to handle a summer advertising campaign, after a four-way pitch handled by AAR.
    • Fairfx.com, the online foreign exchange service, has appointed MBA and PHD to handle its creative and media accounts as it seeks to compete with rivals like Travelex.
    ]]>     2013-05-10 00:00:00     Account Moves http://www.adforum.com/news/accountmoves/ww/17566/account-moves http://www.adforum.com/news/accountmoves/ww/17566/account-moves
  • Dyson, the British technology company behind the bag-less vacuum cleaners, has appointed Mindshare to its £120m global media account after a competitive pitch.
    • ]]>     2013-05-09 00:00:00     Account Moves http://www.adforum.com/news/accountmoves/ww/17516/account-moves http://www.adforum.com/news/accountmoves/ww/17516/account-moves
  • Parcelforce Worldwide has appointed Proximity London to handle its CRM account, following a competitive process.
    • Bartle Bogle Hegarty (BBH) and KesselsKramer have picked up the advertising account for Tele2, the European telecom company, ahead of a repositioning and relaunch of the brand across 10 European countries, excluding the UK.
    • Huge wins Tempur-Pedic digital.
    • HHGregg selects new agencies.
    ]]>     2013-05-08 00:00:00     Account Moves http://www.adforum.com/news/accountmoves/ww/17450/account-moves http://www.adforum.com/news/accountmoves/ww/17450/account-moves
  • McCann Erickson has won a spot on Carlsberg Group's roster after a competitive pitch.
    • ]]>     2013-05-07 00:00:00     Account Moves http://www.adforum.com/news/accountmoves/ww/17372/account-moves http://www.adforum.com/news/accountmoves/ww/17372/account-moves
  • Oh la la – Havas secures Citroen.
    • Leo Burnett picks up brief to make iconic Mini big in Japan.
    • Digitas takes lead role on NYSE Euronext.
    • McCann WG wins global duties for Zurich Insurance.
    • Constant Contact has selected mediahub/Mullen as its media agency of record following a review run by Pile and Co.
    • Effective July 1, the Ohio Department of Administrative Services, Columbus, will consolidate the creative and media portions of The Ohio Lottery’s advertising account at Marcus Thomas, Cleveland. The agency already handles the media account, and successfully defended it in the same review. An expected budget of $16 million will go to TV, radio, outdoor, print, POS and digital, as well as some social media. First work will promote the Mega Millions game.
    • Old Dominion Freight Line named Bernstein-Rein its agency of record for all the company’s lines of business, including LTL, Expedited, Global and OD Household Services. BR will handle creative, branding, strategy, digital media buying and planning social media, and lead generation.
    • Petrol has been named media agency of record for NAMCO BANDAI Games America.
    • The Gate won the global search and analytics business for The Project Management Institute, after a review.
    ]]>     2013-05-06 00:00:00     Account Moves http://www.adforum.com/news/accountmoves/ww/17291/account-moves http://www.adforum.com/news/accountmoves/ww/17291/account-moves
  • Interpublic wins holding company review for Zurich Insurance Group.

    • Read more: http://bit.ly/107vgJY

    ]]>     2013-05-03 00:00:00     Account Moves http://www.adforum.com/news/accountmoves/ww/17168/account-moves http://www.adforum.com/news/accountmoves/ww/17168/account-moves
  • Kerry Foods has appointed Saatchi & Saatchi London to handle the advertising and digital accounts for its Richmond brand.
    • Bacardi USA shifts media duties to Mindshare.
    ]]>     2013-05-02 00:00:00     Account Moves http://www.adforum.com/news/accountmoves/ww/17075/account-moves http://www.adforum.com/news/accountmoves/ww/17075/account-moves
  • Unilever taps 360i for Ben & Jerry's digital business.
    • JWT has won a place on the advertising roster for Carlsberg following a competitive pitch.
    • Play.com, the Jersey-based online retailer, has awarded its creative advertising business to Hometown and its media account to Vizeum, after two four-way pitches.
    • Bleublancrouge lands Air France-KLM.
    • Padulo lands MiiScan account.
    • Eddie Bauer has new creative agency.
    • Intel taps Leo Burnett's Arc for digital, shopper marketing.
    ]]>     2013-05-01 00:00:00     Account Moves http://www.adforum.com/news/accountmoves/ww/17043/account-moves http://www.adforum.com/news/accountmoves/ww/17043/account-moves
  • Procter & Gamble has moved its global Gillette advertising account into WPP's Grey, ending a relationship with BBDO of nearly five decades.
    • The Leeds office of Carat has won the media planning and buying business for Chester Zoo following a consolidating pitch against MediaCom and Code Computerlove.
    • Sony has appointed iris Worldwide as the company's creative agency for its audio products in Latin America. The appointment, made without a pitch, tasks iris with developing a strategy to target the Gen Y audience.
    • Shmaltz Brewing Company, handcrafters of HE'BREW - The Chosen Beers and Coney Island Craft Lagers, hired Launchpad to handle a series of branding projects for its full line of craft brew brands. Initial work will launch this summer.
    • Campbell Ewald has been selected as the talent acquisition marketing agency for Edward Jones financial services. The review, conducted by SRI, began last fall.
    • Made Movement is launching a creative campaign this summer for Stonyfield yogurt. The agency is also working with ski resort Copper Mountain on a digital project that will launch the upcoming ski season.
    • We Are Social was named global social media agency of record for online discount fashion retailer, THE OUTNET. The account, previously handled in-house, will be run out of We Are Social's NY office.
    • Heat was named agency of record for MINI of San Francisco.
    • The Watsons are working with Physique 57, a fitness company with studios in New York City, Beverly Hills and the Hamptons.
    • Block & DeCorso was named agency of record for De Cecco USA, an Italian based pasta company. The agency will be responsible for both creative advertising and public relations for the De Cecco brand in the United States.
    • After a month long review, LevLane was named agency of record for the newly formed Massage Envy Cleveland regional franchisee co-op.
    • The Boston-based Businesses for Innovative Climate and Energy Policy (BICEP) has named Captains of Industry as its first agency of record.
    • Pep Boys gives iCrossing all of its digital work.
    ]]>     2013-04-30 00:00:00     Account Moves http://www.adforum.com/news/accountmoves/ww/17034/account-moves http://www.adforum.com/news/accountmoves/ww/17034/account-moves
  • Work Club has won Adidas UK's social media business following a competitive pitch.
    • The Singapore Tourism Board has hired JWT to handle its global advertising account.
    • Manning Gottlieb OMD has retained the media planning contract for the Department of Work and Pensions (DWP) automatic enrolment campaign, after a three-way pitch.
    ]]>     2013-04-29 00:00:00     Account Moves http://www.adforum.com/news/accountmoves/ww/16664/account-moves http://www.adforum.com/news/accountmoves/ww/16664/account-moves
  • Bartle Bogle Hegarty has won the £35m pan-European advertising account for Philadelphia.
    • CHI & Partners has won a pitch for the first global ad campaign from the luxury car manufacturer Lexus.
    • ZenithOptimedia has landed the £9 million media account for Maxxium UK, the UK's third-largest spirits company and owner of the Famous Grouse, Courvoisier, Jim Beam and Sourz brands.
    • Chester Zoo appoints Code Computerlove to handle digital for its Islands project.
    ]]>     2013-04-25 00:00:00     Account Moves http://www.adforum.com/news/accountmoves/ww/16585/account-moves http://www.adforum.com/news/accountmoves/ww/16585/account-moves
  • JC Penney hires Y&R to help With turnaround.
    • ]]>     2013-04-24 00:00:00     Account Moves http://www.adforum.com/news/accountmoves/ww/16486/account-moves http://www.adforum.com/news/accountmoves/ww/16486/account-moves
  • Johnny Fearless has won the pitch for Imperial War Museums' campaign to commemorate the 100th anniversary of the First World War.
    • Freedrinks has hired Enter and Walker Media to its creative and media accounts respectively, as part of the drinks company's £8m of support for the Zeo range of soft drinks.
    • Morgans Hotel Group tapped Firstborn to handle digital strategy and programming across its hotel properties, in addition to the development and re-launch of its global website. Firstborn’s initial marketing efforts will focus on creating mobile and web-based content geared toward enhancing the guest experience and promoting the brand's boutique culture.
    • The VIA Agency was tapped to handle integrated marketing for Republic Wireless, following a review.
    • Genuine Interactive was selected as digital advertising agency of records for Barbara’s, a cereals and snack company. The agency will handle digital strategy and planning, provide ongoing strategic guidance, and curate editorial content to its Facebook page.
    • Moroch Partners was named agency of record for Stage Stores. The agency will handle strategic planning, creative and media planning and buying. Billings are estimated at $25 million. The agency’s first assignment will be to develop a back-to-school campaign that breaks in mid-July.
    • New Belgium Brewing, the third largest craft beer brewer in the U.S., named Vizeum US as its media planning and buying agency. Backbone Media previously handled the work.
    • The National Council for Community Behavioral Healthcare, the unifying voice of America’s nearly 2,000 behavioral health organizations, has hired Cactus to develop a nationwide awareness campaign for Mental Health First Aid.
    ]]>     2013-04-23 00:00:00     Account Moves http://www.adforum.com/news/accountmoves/ww/16444/account-moves http://www.adforum.com/news/accountmoves/ww/16444/account-moves
  • The Co-operative Group has appointed Holler to handle its social media account.
    • Mother London has won a pan-European brief from Diageo for the launch of a Smirnoff sub-brand, called Apple Bite, following a pitch process.
    • We Are Social, the social media agency, has won the global social media account for The Outnet, the discount fashion website owned by Net-a-Porter, after a pitch.
    ]]>     2013-04-22 00:00:00     Account Moves http://www.adforum.com/news/accountmoves/ww/16340/account-moves http://www.adforum.com/news/accountmoves/ww/16340/account-moves
  • Nestle has appointed Iris to handle its retail and shopper marketing account for its Kit Kat, ending the chocolate brand's relationship with The Big Kick.
    • Reckitt Benckiser UK consolodates digital advertising activity into TMW.
    • Grey India bags creative duties for Reliance Broadcast Network brands.
    • Bang in the Middle bags creative duties of Tigre Blanc.
    ]]>     2013-04-19 00:00:00     Account Moves http://www.adforum.com/news/accountmoves/ww/16328/account-moves http://www.adforum.com/news/accountmoves/ww/16328/account-moves
  • Bartle Bogle Hegarty has won the global advertising account for Bang & Olufsen after a competitive pitch.
    • Nando's, the restaurant chain, has named 18 Feet & Rising as its advertising agency after a pitch process.
    • Appliances Online, the white-goods retailer, has appointed Beattie McGuinness Bungay and MediaCom Manchester to handle creative and media for its first ad campaign.
    • Sweatband.com appoints 10 Yetis for PR.
    ]]>     2013-04-18 00:00:00     Account Moves http://www.adforum.com/news/accountmoves/ww/16281/account-moves http://www.adforum.com/news/accountmoves/ww/16281/account-moves
  • Smyths Toys, the high-street retailer, has appointed TBWA\Manchester to handle its £11m ad account.
    • After a three-month review, Visit Estes Park, Estes Park, Colo., has named Cultivator Advertising & Design, Denver, as its advertising agency of record. Other review participants included Vladimir Jones, Cactus and the incumbent, Hill Aevium, all Denver-based. A $1 million budget will go to print, digital and outdoor advertising, with first work, focusing on the summer vacation season, launching in May.
    • Belkin International selected Always On Communications as media planning and buying agency for its WeMo, Yolk Custom Case, and Ultimate iPad Keyboard Case products
    ]]>     2013-04-16 00:00:00     Account Moves http://www.adforum.com/news/accountmoves/ww/16240/account-moves http://www.adforum.com/news/accountmoves/ww/16240/account-moves
  • PepsiCo has appointed Karmarama to create an integrated launch campaign for TigerNuts, its new Walkers "crisp/nuts" snack, after a pitch.
    • Grey London has been appointed by skills council Semta to promote the Government's apprenticeship drive through an ad campaign.
    ]]>     2013-04-15 00:00:00     Account Moves http://www.adforum.com/news/accountmoves/ww/16127/account-moves http://www.adforum.com/news/accountmoves/ww/16127/account-moves
  • Experian consolidates media duties with OMD.
    • Bates CHI&Partners Indonesia awarded Relaxa.
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  • Comparethemarket.com has shaken up its creative roster by appointing Albion as its customer experience agency.
    • Fallon has won the pan-European advertising account for the Mondelez International biscuit brand Mikado, after a four-way pitch.
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  • William Hill, the bookies, has appointed the digital agency Mr. President to oversee its social media strategy without a pitch.
    • Mammoet appoints DDB & Tribal Amsterdam to work on integrated campaign.
    • Cheestrings appoints Unity to handle creative account.
    ]]>     2013-04-10 00:00:00     DDB Tribal Berlin named lead agency for Electrolux and AEG http://www.adforum.com/news/accountmoves/ww/15991/ddb-tribal-berlin-named-lead-agency-for-electrolux-and-aeg http://www.adforum.com/news/accountmoves/ww/15991/ddb-tribal-berlin-named-lead-agency-for-electrolux-and-aeg The Electrolux Group has chosen DDB Tribal Berlin as the EMEA lead agency for its AEG and Electrolux brands and consolidates its brand and product communication in one agency.

    DDB Tribal Berlin takes over as lead agency from DDB Stockholm to manage all brand and product campaigns for Electrolux and AEG moving forward. The consolidation brings lead agency status for both brands under one roof to enable a fully integrated communications delivery.

    In May 2012, DDB Europe prevailed in a pitch for the Electrolux EMEA business in a pitch against various network agencies. Toby Pschorr, Managing Director of DDB Tribal Berlin, who led the pitch effort, has since overseen the business as DDB’s European Business Lead.

    „We were looking for an agency that has a genuinely international perspective and can competently operate in the increasingly merging worlds of digital and physical consumer touchpoints. We also appreciate that DDB Tribal Berlin has long standing expertise in white goods. Both aspects were determining factors for our decision“, states Lars Hygrell, Senior Vice President Marketing & Brands EMEA.

    Electrolux is a global leader in household and professional devices. The group sells about 40 million products a year in more than 150 markets. AEG and Electrolux are its leading European brands.

    Toby Pschorr, Managing Director at DDB Tribal says: “Electrolux has a strong creative DNA, as expressed in the ‘Cube’ and ‘Vac from the Sea’ product experiences. Our task is to bring this innovation focus to the fore in communications. We have already been tasked with some amazing product launches and are delighted to be working closely with Lars’ European team.”

    ]]>     2013-04-10 00:00:00     Account Moves http://www.adforum.com/news/accountmoves/ww/15936/account-moves http://www.adforum.com/news/accountmoves/ww/15936/account-moves
  • Olson tapped to reenergize TiVo brand.
    • UK law firm Mills & Reeve appoints Man Bites Dog to handle PR.
    ]]>     2013-04-09 00:00:00     Account Moves http://www.adforum.com/news/accountmoves/ww/15920/account-moves http://www.adforum.com/news/accountmoves/ww/15920/account-moves
  • Webster Bank selected SapientNitro as its marketing agency of record. The agency will handle research and strategy development, website development, rich media and online creative, broadcast production, print and radio advertising along with media planning and buying.
    • Stonyfield yogurt tapped Empower MediaMarketing as its media agency of record. The agency will handle all of Stonyfield’s paid media efforts and help Stonyfield with its search engine marketing and content marketing efforts.
    • Nestlé USA named Marcus Thomas, Cleveland, as traditional and digital agency of record for its Buitoni North America brand of refrigerated pastas and sauces. First Buitoni work breaks in June, and will focus on digital, including Facebook, Pinterest and Twitter, and on product integration and sponsorships within both print and broadcast media.
    • French’s, a division of Reckitt Benckiser, has added TDA_Boulder to its roster as design agency, handling package design, print and non-traditional efforts for both existing products, including French’s Mustard, French’s French Fried Onions and French’s Worcestershire Sauce, and for a new product under development. Budget is undisclosed. First work, for French’s Mustard, breaks this month.
    • Ecommerce retailer Ministry of Supply named Soldier Design as its first branding agency of record.
    • Starcom joins Esurance media roster.
    • Group M wins Nestle U.S. media account.
    ]]>     2013-04-08 00:00:00     Account Moves http://www.adforum.com/news/accountmoves/ww/15793/account-moves http://www.adforum.com/news/accountmoves/ww/15793/account-moves
  • Mindshare has retained the £400m global planning and buying business for HSBC, four weeks after the bank split its creative account between JWT, Grey London and Saatchi & Saatchi.
    • Albion has been picked to handle the branding and advertising brief for the £100m Hackney Fashion Hub development from Hackney Council and property developer Manhattan Loft Corporation.
    • Trust My Garage appoints Bridge PR for brand launch.
    • Kwik-Fit Group appoints Lateral for eCRM.
    • McCann Worldgroup tipped to have won global China Telecom account.
    • Max's hands US$60 million media business to Carat Philippines.
    • Tiger Beer consolidates digital duties with iris Singapore.
    • Ikea hands Match Media full media account.
    • Miele selects Doug & Serge as AOR.
    • George Brown chooses Cleansheet as AOR.
    • Zulu Alpha Kilo lands Interac account.
    ]]>     2013-04-05 00:00:00     Account Moves http://www.adforum.com/news/accountmoves/ww/15711/account-moves http://www.adforum.com/news/accountmoves/ww/15711/account-moves
  • Dentsu's Aegis Media has landed its first global win in the form of the £20m media planning and buying duties for British luxury fashion brand Burberry.
    • Freixenet, the UK's best-selling sparkling wine brand, has appointed Fold7 to handle its UK advertising account.
    • Russian Standard Vodka has appointed Collective London to handle its global digital account.
    • Arena Media has picked up the media business for beauty and skin graft specialists Nanoblur.
    • The English National Opera (ENO) has appointed the independent media agency Total Media ahead a "radical" marketing campaign to attract new audiences.
    • Whiskas and Fosters to work with new marketing communications agency Incahoots.
    • 22seven appoints Radar to drive brand roll-out.
    ]]>     2013-04-03 00:00:00     Account Moves http://www.adforum.com/news/accountmoves/ww/15658/account-moves http://www.adforum.com/news/accountmoves/ww/15658/account-moves
  • Coca-Cola has appointed MediaCom to its £30m UK media planning and buying business, ending a 12-year relationship with Vizeum.
    • Comparethemarket.com, the price comparison website, has hired iCrossing to its natural search account, previously handled by Steak.
    • MRM has been awarded additional assignments by long time client, Verizon. The scope of work includes digital acquisition and CRM work – including OLA, rich media, marketing landing pages and digital experience programs.
    • Con Edison awarded its advertising account to The Gate NY, following a review.
    • Mistress was tapped by Ubisoft to launch its television campaign for Assassin's Creed IV. The campaign is set to launch in the fall.
    • POPSUGAR, a global technology company, selected Goodby, Silverstein & Partners as its global advertising agency of record.
    • 360i will be working with HBO on the strategic vision for the brand's social media presence, creating campaigns designed to spark content and conversation about the brand online.
    • Co-Communications was named agency of record for Hudson Valley Tourism. The firm will partner with Harquin Graphics to promote the Hudson River Valley region as a leisure and business destination.
    • LevLane was named advertising agency of record for two regional franchisee co-ops, Massage Envy Northern Virginia/D.C. and Massage Envy Maryland/Southern Delaware. An undisclosed budget will go to digital advertising and marketing, including website design, SEO, SEM and social media, and to event marketing. The incumbent was BomserPayan, New York.
    • The Chevrolet Detroit Belle Isle Grand Prix has named Embark Digital as its social media agency of record.
    • The Boston Public Schools have enrolled Proverb to help with an awareness campaign for the BPS Arts Expansion Initiative.
    • Fredrick Fekkai hair care tapped SelectNY to develop a fully integrated advertising campaign called “Most Privileged Hair in the World.”
    • Frank Unlimited, Seattle, has been named the first advertising agency of record for the newly formed Seattle Cancer Care Alliance Proton Therapy, a ProCure Center. A $1.6 million budget will go to print, radio and online advertising, and event marketing.
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